the truth about online consumers - kpmg | us€¦ · using facebook, whatsapp and instagram. uae...

But attitudes and behaviors can varysignificantly by generation, making itdifficult to target and capture customers.

Based on a KPMG Internationalsurvey of 18,430 consumers in 51 countries about their onlineshopping behaviors and preferences

The truth aboutonline consumersAdvances in technology and consumer demand forconvenience have created a US$1.9 trillion globalonline shopping arena, where consumers no longer‘go’ shopping, but ‘are’ shopping — at every moment and everywhere.

In this ‘customer-centric’reality, retailers need toknow when and wheretheir customers aremaking purchase decisionsthroughout their ‘always on’shopping journey.

UAE online shoppers are less impulsive than their global peers - only 15% buy within 24 hours of considering a purchase, compared to the global average of 31%.

UAE consumers are more likely to provide reviews and feedback - and millenials are more likely to share using Facebook, WhatsApp and Instagram.

UAE shoppers are most likely to shop online for accessories, electronics, phones, women's clothes and perfume.

Cash on delivery is a preferred payment method.

While UAE consumers tend to take longer to buy, shopping using smartphones is a preferred option.

The average ticket size for UAE online shoppers is the highest globally in the survey at US$332.

$

34%

29%

28%

Millennials

Generation X

Baby Boomers

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