the trip to italy

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

The Trip To Italy Online Marketing/Street/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

•  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts.

• Street Marketing – Italian related retail, regular retail and select comedy stores • Retail Partnership – With Al Gelato Italian Restaurant in BH. In biz for 30 years • Print Advertising – In Campus Circle newspaper • Campaign Statistics include –

Total Page Views of all film related content – 5,808 Total Bitly Campaign Clicks – 692

Print Advertising

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 300K. Clicks – 336.

Dedicated Email

Delivered – 22,713 Opened – 2,044

Bitly Clicks – 330

Online Content

Page Views to date – 407

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Campus Circle

Newsletter Emails – 22,698 Opens – 2,078

Weekly Newsletter Campaign Clicks– 26

Calendar Listing

Page Views – 71 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 114

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes

Page Views– 1,094 to date Entries – 666 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes - Age

Sweepstakes - Gender

Sweepstakes - Ethnicity

Sweepstakes - Status

Retail Promotion – Al Gelato Gift Certificate Giveaway – Poster Displays – Email Promotion

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