the top meetings tech trends to watch for in 2015 · 2014-12-17 · the top meetings tech trends to...

The Top Meetings Tech Trends to Watch for in 2015

Presented by

Corbin Ball, CSP, CMP, MSOwner

Corbin Ball Associates

Moderated by

Tyler DavidsonChief Content Director

Meetings Focus

Wednesday, December 17, 2014

Today’s Webinar is worth the following credit toward the CMP

application through the CIC: Strategic Planning, 1 hour. To receive this

credit for attending simply visit:

www.meetingsfocus.com/WebinarClubTrends

Here you may also find a copy of today’s presentation and watch the

webinar On Demand. We will redirect you to this page following

today’s presentation.

Use the “Ask a Question” box to ask questions at any time during the

presentation. Should you experience any technical difficulties, please

send a message in the Q&A area or call 800.553.8878.

Housekeeping

Thank you to our Webinar Sponsors:

Today’s Speaker:

Corbin Ball, CSP, CMP, MS

Corbin Ball Associates

corbin@corbinball.com@corbinball

Learning Objectives

• Understand the important technology trends, which will likely

involving mobile technology, social media, location-based

technology, wearable computing and more

• Gain insight on how these technologies will change our industry

dramatically in the next two to three years

• Learn steps to prepare for these changes to be able to work more

efficiently and effectively

• Receive loads of links, tips, apps and ideas that can you can use

immediately

TITLE

• Text, text, text

• Bullets

• Bullets

• Text, text, text

•

The Top Meetings Tech Trends to Watch for 2015

Corbin Ball, CSP, CMP

Corbin Ball Associates

© 2014 Corbin Ball Associates

Course Notes: corbinball.com/assets/trends-mf.pdfTwitter: @corbinball

1908

Disruptive Technologies:

9

1984

Disruptive Technologies:

10

2001

Disruptive Technologies:

11

2007

Disruptive Technologies:

12

2010

Disruptive Technologies:

13

Two Disruptive

Events Technologies

14

Disruptive Technologies for Events:

15

Two Disruptive Technologies for

Events:

1. Social media are

transforming how events are

marketed, managed and

experienced.

16

Rupert Murdoch

Global Media Entrepreneur17

Rupert Murdoch

Global Media Entrepreneur

“Technology is shifting the power away

from the editors, the publishers, the

establishment, the media elite. Now it is

the people who are in control.”

18

19

Events are

SOCIAL!

20

Econsultancy

• 90% online consumer trust

recommendations from

people they know.

• 14% trust advertising.

21

Social media is like

word of mouth on

STEROIDS!

22

Experien, August, 2013

Social Media Growth

23

Social Media for Events, November 2014

What social channels to you use?

1.23 billion users

554 million users

1 billion

monthly users

1 billion users300 million users

70 million monthly

unique visitors

300 million

monthly users

25

Mobile Social Media

26

680 million mobile Facebook users -- Facebook news release, Feb, 2013

LinkedIn: Half of Users to Come Via Mobile

Next Year -- Bloomberg, Oct, 2013

Twitter: 75% Access From Mobile Devices

Monthly -- TechCrunch Oct, 2013

Mobile Social Media

27

“Attendee” to Participant!

Social Engagement

28

Marketing Funnel

No trusted basis

of comparison

Stop spamming

me!

Trusted, relevant,

personalized info.

Your logo is on

my t-shirt

$$$ = Awareness

Noise makes it

difficult to get

eyeballs

awareness consideration preference action loyalty

29

Viral Videos

Social

Networking

Blogs

Ratings and

Reviews

Communities

Blogs

Podcasting

Support Forums

Wikis

Marketing Funnel

awareness consideration preference action loyalty

30

Two Disruptive Technologies for

Events:

2. Mobile technology is

transforming events and

society in general.

31

Martin Cooper

32

33

34

Cisco Visual Networking Index Forecast, Feb. 2013

In 2014:

More mobile

devices than

people!

35

*IDC Mobile Phone Tracker, Jan. 2014

1 billion smart phones shipped in 2013*.

2.5 billion in use by 2015!

36

1990s

2010s 37

38

Millennials: “Mobile Only” --“Mobile Natives” 39

90% of business travelers have smart phones-- PewResearch Jan 14

1,200,000

41

“Swiss Army” Event Guides

ativsoftware.com

core-apps.com

crowdcompass.com

doubledutch.com

eventmobi.com

genie-connect.com

quickmobile.com

sherpa-solutions.com

42

Mobile Event Apps:

43

Event app usage:

MPI Survey:

85% of meeting

planners are using

or will soon use

mobile event apps

for their meetings.

October, 2014

Event app usage:

Analytics:

Onsite meetings past:

The “black hole” of

event data management

Analytics:

Onsite meetings today:

Every touch is trackable!!

48

49

50

51

52

53

54

55

iBeacon

• Low-power Bluetooth technology (BLE)

• Battery life: one year or more

• Low cost: US$10/beacon

• 50 meter range

• Apple and Android • en.wikipedia.org/wiki/IBeacon

56

• Scavenger hunts and gamification• Wayfinding – map location services

• Lead exchange/tracking

• Exhibit booth dwell times

• Automated check-in – badge printing

• Welcome and alert notifications

• Social media networking

• CEU tracking

• Automated demos/videos

• Ticketing/access control

iBeacon for Events & Exhibitions

57

GIVE DIRECTION

WELCOME YOUR ATTENDEES

SOLICIT FEEDBACK

PROMOTE MAJOR SPONSORS

ENCOURAGE ACTION

63

Decisive Asset Mgmt. October 201264

U.S. Technology Adoption Rates

Time from consumer availability to 10% penetration:

MIT Technology Today, May 201265

Business Insider, Aug. 2013

67

68

• Large, high resolution screen

• Light

• Instant on

• Intuitive

• GPS capable

• Thousands of free apps

69

Event Tablet Uses:

70

• Destination and venue sales

• Interactive event programs

• Interactive tradeshow guides

• Attendee onsite assistance

• Kiosks

• Attendee engagement/polling

• Lead exchange

• Paperless binders

Event Tablet Uses:

71

72

73

Paperless Event Binders

cutepdf.com

dropbox.com

paperportnotes.com

goodiware.com/goodreader.html

74

Paperless Event Binders

3 steps:

A. PDF conversion

B. Cloud storage (optional)

C. PDF readers/annotators

75

• PDF is the cross-platform document

standard – great with tablets.

• Locks formatting.

• Conversion is easy.

A. PDF Conversion

76

B. Cloud Storage

77

C: PDF Annotation Tools

78

79

store.gdoc.com/voucher

Voucher code: CORBINBALL 80

Paperless Conference Binders

gDOC:

Free 10-binder offer:

store.gdoc.com/voucher

Voucher code: CORBINBALL

Fully tablet enabled

US$10 for each 10 binders

81

82

83

84

85

Resources:

Corbin’s Favorites File

corbinball.com/bookmarks

Corbin’s Article Database

corbinball.com/art

Corbin’s TechTalk Newsletter

corbinball.com/techtalk

Course notes:

corbinball.com/assets/trends-mf.pdf

86

©2014 Corbin Ball Associates

Contact Info:

Web: corbinball.com

Facebook: facebook.com/corbin.ball

LinkedIn: linkedin.com/in/corbinball

Twitter: twitter.com/corbinball

Google+: goo.gl/zvMn6

Pinterest: pinterest.com/corbinball

Course notes:corbinball.com/assets/trends-mf.pdf

87

Charles Darwin

“It is not the strongest of the species that

survives, nor the most intelligent. It is the

one that is the most adaptable to

change.”

‘Digital Darwinism’ is alive and well.

Either adapt to technology change or

lose business to those that do.”

-- Corbin Ball

Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-

newsletters, provides answers to some of the key questions we just did not have

time to get to during today’s webinar. Look for an email coming soon!

Upcoming Events

• Best Practices for Event Budgeting - presented by Loretta Lowe

Wednesday, January 28th at 1pm Eastern

On Demand - Also available for you to view at any time.

Visit (www.meetingsfocus.com/webinars) today learn more, register and Watch

Now!

Housekeeping

Travel & Transfers • Food & Beverage • Educational & Networking Programs

Qualified applicants will experience:

• An opportunity to experience host city

• Exclusive 1-on-1 appointments with area suppliers

• Creative networking and education offering CEU credits

• Experience team-building charity with our Corporate Social Responsibility

program

Visit www.meetingsfocus.com/live to learn more and APPLY NOW!

Meetings Focus Live!

Thank you to our Webinar Sponsors:

For today’s Webinar Club page, visit:

www.meetingsfocus.com/WebinarClubTrends

Meetings Webinar Club

On each Webinar Club page, the

individual sections will allow you to:

• Download webinar PPT slides

• View the webinar On Demand

• Obtain CMP Credit information

• Read related articles

…and so much more!

Each webinar has it’s own Webinar

Club page and URL!

Thank you for joining today’s webinar!

The Top Meetings Tech Trends to Watch

for in 2015

Please stay connected as you will be redirected to the Meetings Focus

Webinar Club page where you can obtain a copy of this presentation as well find

information to gain CMP Credit.

If you are not automatically redirected, please visit:www.meetingsfocus.com/WebinarClubTrends