multiple options for an event tech deck emerge.corbinball.com/images/trends-hubbme.pdf · © corbin...

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Disruptive Tech Trends Transforming Events

Corbin Ball, CSP, CMP, DES

© Corbin Ball & Co.

Course Notes: corbinball.com/images/trends-hubbme.pdfTwitter: @corbinball @hubbdotme

T

Virtual and Augmented Reality• shangri-la.com/vr• youtube.com/watch?v=4SkHdRvPbv4• freeman.com/solutions/services/digital/engag

ement-tech/virtual-reality • microsoft.com/microsoft-hololens/en-us

shangri-la.com/vr/en/index.htm• allseated.com• freeman.com/solutions/by-

expertise/digital/immersive• varjo.com• vrscout.com/news/ar-menus-food/• core-apps.com/vr• microsoft.com/en-us/hololens/

• magicleap.com

Analytics• ibm.com/products/cognos-analytics• insightxm.com• vivastream.com

Presentation Links:

Platform Interoperability• Cvent.com• Lanyon.com• VistaEquityPartners.com• Eloqua.com• Eventtechhub.com• Hubb.me blog• Fuzion.freeman.com

Mobile / Iot / Wearables• Youtube.com/watch?v=wL34vK-On3o (Iot)• Youtube.com/watch?v=7QM7izjVqug (encore

hotels)• expologic.com • fielddrive.eu• wordly.ai• loopd.com• hubvents.com• eventbit.experient-inc.com• Poken.com

Multiple options for an event tech deck emerge.

Three Disruptive Events Tech Trends:

1.

Data silos:

Challenges:

• One size does not fit all• “Mature” systems less flexible

Disruptive Events Tech Trends:

Platform benefits:• One-stop shopping

• Fewer vendors = less negotiation• Data integration

Disruptive Events Tech TrendsMergers and Acquisitions:

Vista Equity Partners

Cvent• Event Management• Supplier Network• Crowdcompass• SignUp4• AllianceTech• Elite Meetings/SpeedRFP• Seed Labs$1.65B

Lanyon• ActiveNetwork• RegOnline• Wingate Web• GenieConnect• Starcite• Passkey

• Plansoft/Mpoint• SeeUThere• Bthere• RegWeb

Marketo$1.79B



Disruptive Events Tech TrendsMergers and Acquisitions:

Integrations: Event Tech Tribe (hubb.me blog)

Integrations: Freeman Fuzion Integrations: Freeman Fuzion

Cvent

Three Disruptive Events Tech Trends:

2. New mobile technology, IoT, and AI will transform how events and exhibitions are managed and marketed.



Connected UK

August 2015

More mobile devices than people!

TechCrunch, June 2018

2.6 billion smartphone users.

6.1 billion users by 2020 (70% of world population!)

The Internet of Things (IoT)

Everyday objects having network connectivity

allowing them to send/receive data.

The next disruptive event technologies: IoT: at Home

The Internet of Things (IoT) The Internet of Things (IoT)




AI: Face Recognition AI: Voice Recognition


Beacons



fixed

2 Types of Beacons:

wearable

loopd.comhubvents.comproxfinity.comturnoutnow.com

Wearable Beacons

VR

VR AR/MR

Virtual Reality (VR)Immersive multimedia.

Virtual Reality (VR) -- Hardware

Google Cardboard$10

Samsung Gear VR$90

Google Daydream VR$60

Oculus Go$200

Oculus Rift$350

HTC Vive$800

HTC Vive Pro$1,400

Mobile VR:

Tethered VR:



VR:VR site inspections

VR:VR booth demos and engagement

VR Booth Design

VR:VR Room Diagramming

VR:

VR Event Attendance

VR: VR Challenges• Fragmented• Pricey $10-$1500• New medium• Slow for demos



Augmented Reality (AR)

A view of a real world supplemented by computer generated sensory input (sound, video, graphics, GPS data)

Mixed Reality (MR)

Merging of real and virtual worlds to produce new environments where physical and digital objects co-exist and interact in real time.

AR/MR: Several variations

• Mobile AR• Video walls/LED screens• Dedicated headsets• Projection mapping – spatial AR• Telepresence

AR: Head-mounted displays

HoloLens 2$3,500

$125/month

Magic Leap$2,300

AR/MR Benefits• It can be used in group settings• Good potential for group training/demos• Mobile AR well established• Modern smartphones have strong AR chops• Strong future for mobile usage

AR/MR Challenges• Fragmented• Headsets pricey $2,300-$3500• New medium• Geeky looking



Advanced analytics techniques are becoming essential!

Three Disruptive Tech Trends:

3.

How do you collect onsite data?

How do you collect post-event data? What social media channels do you use pre-event, onsite and post-event?

Cvent, Sept 2018

Analytics:

Onsite Meetings Past: The “black hole” of

event data management

Analytics:

Onsite Meetings Today:Every touch is trackable

in real-time!

…and every movement can be!



Cvent

Collect

signals

Audience Intelligence Engine takes data from silos, organizes, analyzes and makes event data actionable

Collect signals

Organize insights

Deliver into systems

Resources:Course Notescorbinball.com/images/trends-hubbme.pdf

Corbin’s TechTalk Newsletter:corbinball.com/techtalk

Corbin’s Favorites Filecorbinball.com/tips-tools/corbinslist

Corbin’s Article Databasecorbinball.com/articles

Contact Info:Web: corbinball.com

Facebook: facebook.com/corbin.ball

LinkedIn: linkedin.com/in/corbinball

Twitter: twitter.com/corbinball

Pinterest: pinterest.com/corbinball

Course notes: corbinball.com/images/trends-hubbme.pdf

Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he transitioned to become a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards.

Corbin is a 2018 inductee into the EIC Hall of Leaders, the most prestigious honor in the events industry. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine five times.

Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225-6107, USA

[email protected] [email protected]/corbin.balllinkedin.com/in/corbinball

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