the story sailboat and better lessons in library advocacy
Post on 12-May-2015
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The Story SailboatAnd other lessons in advocacy
www.pcsweeney.com@pcsweeney
Facebook.com/pcsweeney
The Project
It was going great…
And then…
I realized it was just
hack job advocacy
• Little impact• No tangible goals• No follow-up• No measurable results• No data• No coalition building• NOTHING
But Then…
• High impact• Tangible goals• Clear Follow-up• Measurable results• Lots of data• Coalition building
What I Learned that You Can Use
You are a Library’s BEST Advocate
Create a Message
Manage your Message
Use your message to build a coalition of ravenous supporters
Keep Them Engaged Online
Email is Still Very Effective
Direct Mail is NOT
If you want to be a good librarian,
you have to get out of the library
Canvassing
Phone Banking
Parties
Letter Writing&
Earned Media
Advertising&
Paid Media
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