the stories we tell

YOU HAVE A STORY TO TELL

STORIES ARE TOLD WITH

WORDS

STORIES ARE TOLD WITH

WORDS

Trustworthy

STORIES ARE TOLD WITH

WORDS

SmartTrustworthy

STORIES ARE TOLD WITH

WORDS

SmartTrustworthy

Forward

STORIES ARE TOLD WITH

WORDS

SmartTrustworthy

Cutting EdgeForward

STORIES ARE TOLD WITH

WORDS

Smart

Cre

ativ

e

Trustworthy

Cutting EdgeForward

STORIES ARE TOLD WITH

WORDS

Smart

Cre

ativ

e

Trustworthy

Cutting EdgeBIG

Forward

STORIES ARE TOLD WITH

WORDS

Smart

Cre

ativ

e

Trustworthy

Cutting EdgeBIGlittle

Forward

STORIES ARE TOLD WITH

WORDS

Smart

Cre

ativ

e

TalentedTrustworthy

Cutting EdgeBIGlittle

Forward

STORIES ARE TOLD WITH

WORDS

Smart

Cre

ativ

e

TalentedTrustworthy

Cutting EdgeBIGlittle

Risk Takers

Forward

STORIES ARE TOLD WITH

WORDS

Smart

Cre

ativ

e

TalentedTrustworthy

Cutting EdgeBIGlittle

Risk Takers

ImagineForward

STORIES ARE TOLD WITH

WORDS

Innovative Smart

Cre

ativ

e

TalentedTrustworthy

Cutting EdgeBIGlittle

Risk Takers

ImagineForward

STORIES ARE TOLD WITH

WORDS

Cheeky & Irreverent

Innovative Smart

Cre

ativ

e

TalentedTrustworthy

Cutting EdgeBIGlittle

Risk Takers

ImagineForward

STORIES ARE TOLD WITH PICTURES

STORIES ARE TOLD WITH PICTURES

STORIES ARE TOLD WITH PICTURES

STORIES ARE TOLD WITH PICTURES

STORIES ARE TOLD WITH

PEOPLE

STORIES ARE TOLD WITH

PEOPLE

THE BEST STORIES ARE

EASY TO SPOT

WordsC

heek

yS

mar

tIn

nova

tive

FUN

!

Hip

Mod

ern

Coo

l Yo

ung

THE BEST STORIES ARE

EASY TO SPOT

WordsC

heek

yS

mar

tIn

nova

tive

FUN

!

Hip

Mod

ern

Coo

l Yo

ung

PicturesTHE BEST

STORIES ARE

EASY TO SPOT

WordsC

heek

yS

mar

tIn

nova

tive

FUN

!

Hip

Mod

ern

Coo

l Yo

ung

Pictures

PeopleTHE BEST

STORIES ARE

EASY TO SPOT

THE BEST STORIES ARE

EASY TO SPOT

WordsFa

ntas

yK

id A

gain

Pla

y

DR

EA

M

FUN

Imag

ine

Youn

gM

ake

Bel

ieve

THE BEST STORIES ARE

EASY TO SPOT

Words

Pictures

Fant

asy

Kid

Aga

in

Pla

y

DR

EA

M

FUN

Imag

ine

Youn

gM

ake

Bel

ieve

THE BEST STORIES ARE

EASY TO SPOT

Words

Pictures

People

Fant

asy

Kid

Aga

in

Pla

y

DR

EA

M

FUN

Imag

ine

Youn

gM

ake

Bel

ieve

THE BEST STORIES ARE

EASY TO SPOT

But those are the big guys. Of course they

can tell their story.

Can we Tell our Story?

ANYONE CAN

TELL THEIR

STORY

WordsA

dven

ture

Trav

elP

LAY

Out

door

s

FUN

Nat

ure

Bre

athe

Ren

ewed

ANYONE CAN

TELL THEIR

STORY

Words

Pictures

Adv

entu

re

Trav

elP

LAY

Out

door

s

FUN

Nat

ure

Bre

athe

Ren

ewed

ANYONE CAN

TELL THEIR

STORY

Words

Pictures

People

Adv

entu

re

Trav

elP

LAY

Out

door

s

FUN

Nat

ure

Bre

athe

Ren

ewed

ANYONE CAN

TELL THEIR

STORY

ANYONE CAN

TELL THEIR

STORY

WordsV

isio

nP

assi

on

PLA

YC

reat

e

Pro

tect

Con

quer

Con

nect

GR

OW

ANYONE CAN

TELL THEIR

STORY

Words

Pictures

Vis

ion

Pas

sion

PLA

YC

reat

e

Pro

tect

Con

quer

Con

nect

GR

OW

ANYONE CAN

TELL THEIR

STORY

Words

Pictures

People

Vis

ion

Pas

sion

PLA

YC

reat

e

Pro

tect

Con

quer

Con

nect

GR

OW

ANYONE CAN

TELL THEIR

STORY

What makes a

great story?

1 Active & Vivid Characters who are

1

2

Active & Vivid Characters who are

Three Dimensional meaning they are far more than

1

2

3

Active & Vivid Characters who are

Three Dimensional meaning they are far more than

Just one thing: doctor, lawyer, architect, engineer, salesguy

And we feel INVESTED & CONNECTED to the story

1

2

3

4

Active & Vivid Characters who are

Three Dimensional meaning they are far more than

Just one thing: doctor, lawyer, architect, engineer, salesguy

Can you Show me what

that looks like?

First, let’s take a look at what a

story DOES NOT look like . . .

Man, I can’t believe we’re doing this again.

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

I wonder why people think we’re

so uptight . . .

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

I wonder why people think we’re

so uptight . . . I wonder if our competition is doing

a different pose?

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

I wonder why people think we’re

so uptight . . . I wonder if our competition is doing

a different pose?

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

I wonder why people think we’re

so uptight . . . I wonder if our competition is doing

a different pose?

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

I wonder why people think we’re

so uptight . . . I wonder if our competition is doing

a different pose?

Man, I can’t believe we’re doing this again.

Does my suit make people want to hire us?

I’m glad they gave us this template

for the ad.

I wonder why people think we’re

so uptight . . . I wonder if our competition is doing

a different pose?

Everyone is telling the same story which means no one remembers

anyone’s story!

A GREAT story looks like this

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Most of us won’t take the time to stop and read the text. That’s the truth of it. But in this case, Jennifer’s Muddy hands create intrigue and interest and makes me want to learn more about her

Jennifer’s dirty hands are visually

more interesting than any text box of

words could ever be. CEO and Muddy Hands = Brilliant

The font used in the word finally and years is perfect for story telling. It is sophisticated and jumps off the page at the reader

By pointing out that Jennifer was

9 years old when the company

started, she becomes three

dimensional to us

Most of us won’t take the time to stop and read the text. That’s the truth of it. But in this case, Jennifer’s Muddy hands create intrigue and interest and makes me want to learn more about her

With just one shot, Backwoods has told a story about their CEO. Today, most stories are told

this way, making your ability to tell your story all the more important.

What if....your story began here?

INSTEAD OF HERE?

Let Bravo CC help you tell your

story today! Libby Spears Millie Shaw 972.754.6023 214.991.2231 lspears@bravocc.com millie@bravocc.com

www.bravocc.com

Thank you to David C. Pearson for letting us use

this image in our show! It was perfect!