the state of search - authorship is dead - josh braaten
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Search Snippets #16: State of SearchAuthorship is DEAD
Josh Braaten, MnSearch VP
September 24th 2014
Google Shuts Down Authorship
Google Shuts Down Authorship
“I’ve been involved since we first started testing
authorship markup and displaying it in search
results. ”
John MuellerGoogle Webmaster Trends Analyst
August 28, 2014 via Google+
Image credit: http://bit.ly/1wWuLIc
Google Shuts Down Authorship
“Unfortunately, we've also observed that this
information isn’t as useful to our users as we’d hoped, and can even distract from those
results.
John MuellerGoogle Webmaster Trends Analyst
August 28, 2014 via Google+
Image credit: http://bit.ly/1wWuLIc
Google Shuts Down Authorship
“We've made the difficult decision to stop showing
authorship in search results.”
John MuellerGoogle Webmaster Trends Analyst
August 28, 2014 via Google+
Image credit: http://bit.ly/1wWuLIc
Problems with Authorship
Problems with Authorship
Eric EngeStone Temple Consulting CEO
September 9, 2014 via Google+
Image credit: http://www.moz.com
“Our data showed that adoption was poor, and even
among those who tried to support Authorship markup,
the error rate was high.”
Problems with Authorship
Eric EngeStone Temple Consulting CEO
September 9, 2014 via Google+
Image credit: http://www.moz.com
“In the study we looked at 150 top media sites, and 520 authors across those sites.”
Problems with Authorship
Eric EngeStone Temple Consulting CEO
September 9, 2014 via Blog
Image credit: http://www.moz.com
“71% of the authors we reviewed on highly
prominent sites where not trying to implement their
side or Authorship markup.”
The Future and Structured Markup
The Future and Structured Markup
“Going forward, we're strongly committed to
continuing and expanding our support of structured
markup.”
John MuellerGoogle Webmaster Trends Analyst
August 28, 2014 via Google+
Image credit: http://bit.ly/1wWuLIc
The Future and Structured Markup
“This markup helps all search engines better understand the
content and context of pages on the web, and we'll continue to use it to show rich snippets in
search results.”
John MuellerGoogle Webmaster Trends Analyst
August 28, 2014 via Google+
Image credit: http://bit.ly/1wWuLIc
Where is Google Headed?
Where is Google Headed?
Hint: What Animal is Pictured Here?
Where is Google Headed?
“Hummingbird makes results even more useful and relevant, especially when you ask Google long complex questions. And it
affects about 90% of our searches worldwide.”
Amit SinghalSVP and Head of Google Search
August 28, 2014 via Google+
Image credit: http://google.com
Where is Google Headed?
Experience need for a better life
Looks to sources of inspiration
Career seen as a means to better life
Researches career options
Decides upon a career
Researches career path
Degree seen as a means to
career
Researches degree options
Researches schools
with degree
Verifies school quantitatively
Verifies school
qualitatively
Inquiries at school
Learns about
enrollment path
Verifies financials
and logistics
Enroll
College Research Process in the Eyes of a Hummingbird:
Where is Google Headed?
In the End, Even Structured Markup is Temporary
In summary, keep being an authority for your topic—use structured markup along the way—and Google will make good things happen for you.
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