the state of mobile wallet marketing

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Judy Chan Jonathan RuedaSr. Product Marketing Manager

Mobile Wallet Strategist

@UrbanAirship #mobilewallet

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Today’s Agenda

• How consumers use mobile wallets today – and and how that’s evolving quickly

• Opportunities that exist for loyalty and coupon programs to increase redemption

• Ways brands can implement mobile wallet programs quickly and easily to test it as a customer acquisition channel

@UrbanAirship #mobilewallet

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What is MobileWallet?

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Engagement on Mobile

Mobile wallet is an opportunity to expand your mobile strategy at the point of sale – and beyond.

Reach 100% of your mobile audience

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Mobile Wallets Create New Mobile Opportunities

• Loyalty Cards• Digital Coupons• Sale Offers• Event Tickets• Gift cards• ID Cards• Boarding Passes• Reminders• And more!

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Beyond the App

Relevant Personalized and location-aware Convenient Store all of your coupons, cards, and event passes in one placePersistent & Timely

@UrbanAirship #mobilewallet

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Locked in Loyalty

@UrbanAirship #mobilewallet

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BeaconGeo-fence

Loyalty, Offers and Tickets at the Point of Use

@UrbanAirship #mobilewallet

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An Ongoing Engagement Channel

Monday, April 18th

@UrbanAirship #mobilewallet

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Case Study – Sprint COPA

Features• Personalized to name, favorite

team• Dynamic updates to goals scored

by favorite team (earning extra entries)

• Website & social channels on back of pass where activities earned extra entries

• Game time notification reminders@UrbanAirship #mobilewallet

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Case Study – Sprint COPA

ResultsMore people installed mobile wallet passes than opted in to any other communications channel

@UrbanAirship #mobilewallet

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Case Study – Sprint COPA

ResultsLess than 1% uninstall rate, overall and since the tournament

= A very qualified, engaged audience

@UrbanAirship #mobilewallet

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Takeaways

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Takeaways

• Mobile wallet is a proven customer acquisition channel• Just ask Sprint!

• Give them what they asked for: location triggered, dynamic updates for new content and expiration, personalization

• Give and get – consumers want to use mobile wallets for convenience, ease and speed. • Brands have the opportunity to provide that now.

@UrbanAirship #mobilewallet

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Best Practices

1. Identify the moments where a wallet item can add value to your new or existing customer

2. Promote cross channel3. Update your wallet items for ongoing

value4. Think engagement, not a one-time event5. Personalize

@UrbanAirship #mobilewallet

Your brand, here

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Q&A Luke, we need a slide here that we can sit on while we have Q&A. Also add: “Want more? Check out the online resources in our Content Library for more best practice and benchmark resources.” in smaller text on the slide. Thx!

Q & A

Want more? Check out the resources in our online

Content Library for more best practices and

benchmark reports.@UrbanAirship #mobilewallet

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Thank You

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