the state of mobile wallet marketing
Post on 13-Jan-2017
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Judy Chan Jonathan RuedaSr. Product Marketing Manager
Mobile Wallet Strategist
@UrbanAirship #mobilewallet
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Today’s Agenda
• How consumers use mobile wallets today – and and how that’s evolving quickly
• Opportunities that exist for loyalty and coupon programs to increase redemption
• Ways brands can implement mobile wallet programs quickly and easily to test it as a customer acquisition channel
@UrbanAirship #mobilewallet
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44 © Urban Airship. Confidential. Do Not Distribute.4
What is MobileWallet?
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Engagement on Mobile
Mobile wallet is an opportunity to expand your mobile strategy at the point of sale – and beyond.
Reach 100% of your mobile audience
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Mobile Wallets Create New Mobile Opportunities
• Loyalty Cards• Digital Coupons• Sale Offers• Event Tickets• Gift cards• ID Cards• Boarding Passes• Reminders• And more!
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Beyond the App
Relevant Personalized and location-aware Convenient Store all of your coupons, cards, and event passes in one placePersistent & Timely
@UrbanAirship #mobilewallet
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10 @UrbanAirship #mobilewallet
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11 @UrbanAirship #mobilewallet
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12 @UrbanAirship #mobilewallet
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14@UrbanAirship #mobilewallet
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15 @UrbanAirship #mobilewallet
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16 @UrbanAirship #mobilewallet
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17 @UrbanAirship #mobilewallet
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Locked in Loyalty
@UrbanAirship #mobilewallet
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20 @UrbanAirship #mobilewallet
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21 @UrbanAirship #mobilewallet
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22 @UrbanAirship #mobilewallet
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23 @UrbanAirship #mobilewallet
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BeaconGeo-fence
Loyalty, Offers and Tickets at the Point of Use
@UrbanAirship #mobilewallet
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26 @UrbanAirship #mobilewallet
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An Ongoing Engagement Channel
Monday, April 18th
@UrbanAirship #mobilewallet
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29@UrbanAirship #mobilewallet
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Case Study – Sprint COPA
Features• Personalized to name, favorite
team• Dynamic updates to goals scored
by favorite team (earning extra entries)
• Website & social channels on back of pass where activities earned extra entries
• Game time notification reminders@UrbanAirship #mobilewallet
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Case Study – Sprint COPA
ResultsMore people installed mobile wallet passes than opted in to any other communications channel
@UrbanAirship #mobilewallet
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Case Study – Sprint COPA
ResultsLess than 1% uninstall rate, overall and since the tournament
= A very qualified, engaged audience
@UrbanAirship #mobilewallet
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Takeaways
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Takeaways
• Mobile wallet is a proven customer acquisition channel• Just ask Sprint!
• Give them what they asked for: location triggered, dynamic updates for new content and expiration, personalization
• Give and get – consumers want to use mobile wallets for convenience, ease and speed. • Brands have the opportunity to provide that now.
@UrbanAirship #mobilewallet
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Best Practices
1. Identify the moments where a wallet item can add value to your new or existing customer
2. Promote cross channel3. Update your wallet items for ongoing
value4. Think engagement, not a one-time event5. Personalize
@UrbanAirship #mobilewallet
Your brand, here
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Q&A Luke, we need a slide here that we can sit on while we have Q&A. Also add: “Want more? Check out the online resources in our Content Library for more best practice and benchmark resources.” in smaller text on the slide. Thx!
Q & A
Want more? Check out the resources in our online
Content Library for more best practices and
benchmark reports.@UrbanAirship #mobilewallet
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Thank You
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