the social strategy: storytelling for brands

The Social Strategy doing social media

right

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“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to

engage.”–Amy Jo Martin, founder Digital Royalty

How We Hit The Mark

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Learn from more than 100+ expertsBusiness Tips: Marketing, Branding, Social Media, Storytelling

Personal Development

Is there really a wrong way?

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• Understand the purpose of social media.

• Define your mission & goals. What is success?

• Set a culture & tone.

• Have a strategic plan. Think Like A Publisher

• Think Like A Journalist: inform, entertain, alert, and/or inspire.

• Must-Do 3Cs: Create. Curate. Consistent.

• Rule when first starting: 80/10/10* – Others, Own, Rebroadcast (retweet). *Flips as you create more of your brand’s own quality content.

Social Media Success Core Principles

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Let’s Get Social

Cleveland Clinic – 3 million visitors per/mo.Wells Fargo Stories – how bank helps othersGE Reports – making technology interesting

Key Strategies

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Twitter: a tweet lasts 2-18 minutes.Instagram: Use overlay wording & hashtags. Claim you hashtag.YouTube: Title. Description. Study other people’s videos.Facebook: Targeted Ads, link back to a specific landing page that captures emails.Pinterest: Create a community board around your industry. Think Like A Journalist

Custom #

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Piggyback News StoryExpert Resource

Take A StandCollaborate

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Catch A Ride!

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The Piggyback Technique

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Growth. Reach. Exposure. Conversion

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Every Company = Media Company

• 100 million people watch online video.• A picture is worth a thousand words… a video is priceless.• 1 minute of video = 1.8 million written words.• Consumers are 85% more likely to buy after watching a video.• 70% of consumer Internet traffic will be video by 2018• Google is ranking sites based on expert content, usefulness & expert status

REASONS BRANDS ARE CREATING CONTENTEducate Customers 49%Retain Customers 26%

Enhance Brand Loyalty 14%

Climb To New Heights

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“Great storytelling can make the difference between someone paying attention to you and someone just tuning you out.” –Christopher S. Penn

Gain A Competitive Advantage

Visit:bit.ly/getmystory

And receive a bonus 3-part series on Video

Storytelling For Business

(858) 259-3646

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