the social rotarian september 2013

The Social RotarianSeptember 2013

Debbie Harris

2013-2014 District PR Chair

2013-2014 RYLA Facilitator Coordinator

Your PR Committee Debbie Harris – PR Chair

Las Vegas Rotary Club Jennifer Weed – Social Media Chair

Red Rock New Generations Club Will Kelso – Social Media/Online Marketing

San Gabriel New Generations Rachel Diehl – Press Releases, Traditional Media

Red Rock New Generations Club Richard Reed – Online Marketing

Las Vegas Rotary Club Bob Basile – Content Writing

Rancho Del Chino

Social Media is FREE• Social Media is here to stay and can be a big part of

your Club’s outreach• Start slow using Facebook and then progress to

other social media platforms such as Twitter and Google+

• Everyone can get involved• Take a picture during your meeting and Post to your

Facebook Profile• Share what is Posted on your Club’s Facebook Page• Connect with RI and other Clubs on Facebook,

LinkedIn & Twitter

Have a Social Media Committee as Part of PR Committee

Have 1 or more members responsible for social media postings

Set up a schedule Monday – Post the upcoming Speaker with picture & bio Tuesday – Share something from the District page Wednesday - Share something from the RI Facebook page Thursday – Grab a video off of YouTube Friday – Post something about a new member, event,

community project, etc.

Whatever day you meet, take a picture and Post to your Facebook Club Page and your Profile. Spread the word!

The Facebook Quandary Facebook requires a Page to be connected to a Profile It violates Facebook’s Terms of Service to have more

than one Profile page That being said, you may still want to use an email

that is created for your Club, i.e. Admin@ABCRotary.com and set up the Facebook page with that login and create a password

Make the Profile page something as simple as Susan Rotary and do not fill out any other info on it

Could you get caught at some time in the future? Possibly but Facebook is constantly making changes so hopefully they will add some kind of “employee/admin” profile

Their Business Account Profile did not give enough flexibility

Create a Page

Choose Company, Organization or Institution

Facebook Will Walk You Through It

Editing & Adding Admins

Edit Settings – Fill in Your Club’s Info

Mobile for Uploading Photos

Las Vegas Rotary Facebook Page

Facebook - District 5300

Admins Will See Stats

Facebook – 5300 eClub

Facebook Rotary International

231,152 likes · 7,207 talking about this · 6,110 were here

Connect with Rotary Event Pages

Facebook’s New Graph Search

Use Facebook as Your ClubMust be an

Administrator on the Facebook page

Connect with Other Clubs/Districts

The Power of Sharing

Pew Research 2012 Average # of

Facebook Friends is 229

Now My 2,000+ Friends May See It

Rotary International Company Page on LinkedIn

Rotary Listed in Current Positions

Listed in Current

And Again in Organizations

Want Rotary to show up as often

as possible.

Join the RI Official Group

Our New District Twitter PageBe Sure & Follow Us

Rotary on Twitter – Follow Them

ReTweet

Rotary on YouTubeShare These

Find Videos

Under 3 Minutes

RotariansConnectD5300.com Website

Use this to Promote

Fundraising Events &

Incentive for New Members

District 5300 Website

Facebook Feed On Website

Rotary.Org

The Social Rotarian

Debbie Harris District PR Chair 2013-2014

RYLA Facilitator Coordinator 2013-2014

702.465.4082Debbie@dowecomply.com