the smart christina “ck” updated presentation.pdfwearables . the . internet. of things . virtual...

THE SMART REVOLUTION

Christina “CK”

Kerley

WHAT IS “THE INTERNET

OF THINGS” 1

3 5 OPPORTUNTIES & BENEFITS FOR

PROMOTIONAL PRODUCTS

2 WHY IT’S TRANSFORMATIVE

FOR YOUR INDUSTRY

Mobile Wearables The Internet of Things Virtual Reality Big Data

Image Recognition

Robotics 3D/Visual Technologies mHealth Cloud Computing

Aug. Reality

Artificial Intelligence

WE LIVE IN TIMES OF PERMANENT TECHNOLOGICAL REVOLUTION

Robotics Aug Reality Cloud Computing mHealth 3D/ Visual Tech

Artificial Intelligence

Mobile Wearables The Internet of Things Virtual Reality Big Data Image Recognition

ALL EMERGING TECHNOLOGIES DRIVE CHANGE & OPPORTUNITY . . .

BECAUSE IT WIELDS DIGITAL TECH TO TRANSFORM THE REAL WORLD

1 TECH IS UNIQUE

AS IT IGNITES A NEW WORLD OF POSSIBLIITIES

FOR YOUR INDUSTRY

1 TECH STANDS APART

1 TECH EMPOWERS YOU

TO CREATE THE PRODUCTS THAT YOU’VE ONLY IMAGINED

THROUGH THE INTERNET OF THINGS (“IOT”), COMPUTING AND CONNECTIVITY IS INFUSED INTO THE THING ITSELF— AND TRANSFORMS THEM INTO

SMART, CONNECTED PRODUCTS

WELCOME TO:

The Next 5 Years: IoT

Connecting THINGS

The Last 10 Years: Mobile

Connecting PEOPLE

From Smartphones To Smart Everything

TAKING THE SMARTS OUT OF SMARTPHONES AND PUTTING THEM INTO EVERYTHING ELSE

Intelligence EVERYWHERE

A PHYSICAL ECOSYSTEM OF SMART THINGS THAT COMMUNICATE WITH OTHER SMART THINGS—AND WITH US

Internet’s Second Revolution

Technologies To Wirelessly Connect Things So They

May Transmit Data Between Things & People

#3: Connectivity Components

(Wifi, Cellular, Bluetooth)

Microprocessors, Sensors, Software, Operating

System & Data Storage Enabling Smart

Capabilities & Actions

#2: Smart Components

(Sensors, Computers)

The Product’s Physical—Or Hardware—Components,

Be It Plastic, Metal, Mechanical Or Electrical

#1: Physical Components

(The Product)

3 KEY ATTRIBUTES OF SMART PRODUCTS

A WORLD OF SILENT, LIFELESS THINGS . . .

ARE BECOMING AWAKE, AWARE AND SMART!

WHY “THE SMART REVOLUTION”?

THINK ABOUT THE VAST RANGE There Is Barely An Object That’s

Value Can’t Be Increased By Making it SMART + CONNECTED!

To Inhalers Tracking High-Risk Areas

From Bottles Reminding Us To Take Our Pills …

To Never Looking For Parking Spaces Again

From Never Looking For Your Luggage Again …

To Shoes That Literally “Sell Themselves”

From Shoes That Track Players’ Performance . . .

If you buy me right now, I’ll slash the price by 15%!

From Small, Everyday Things That Fill Our Lives

To Entire Sectors, Systems & Industries

Smart Sectors

Smart Industries

Smart Systems

SMART PRODUCTS = BETTER PRODUCTS

NOW YOU CAN DEVELOP THE

PRODUCTS YOU’VE ALWAYS

IMAGINED

Monitor Their Environment

Sense & Detect Changes In Their Environment

Take Actions & Automate Processes

Transmit Data Between Connected Things—And People

Provide Feedback To Companies On Needed Maintenance Or Optimizations

Learn Preferences & Adjust Accordingly

Track & Record Progress

SMART, CONNECTED PRODUCTS CAN:

At a personal level, there are approximately

Imagine the Opportunities!

connectable things per person

7+ BILLION MOBILE DEVICES

3.3 TRILLION PRODUCTS

BENEFITS & OPPORTUNITIES CHANGES EVERYTHING

Changing The “Nature” Of Things

PERSONALIZATION & OPTIMIZATION #5

#3 CUSTOMER EXPERIENCE

VALUE PROPOSITION & PRICING #1

MARKETING DIFFERENTIATION #4

NEW REVENUE-GENERATING SERVICES #2

5 OPPORTUNITIES & BENEFITS

Stand-alone Products Become Solutions

#1 VALUE PROPOSITION & PRICING Fitness Solution

Home-Efficiency Solution Weight- Management Solution

Pet Monitoring Monthly Fee

Some Smart Products Give Rise To NEW, Revenue-Generating Services

#2 NEW REVENUE-GENERATING SERVICES Medication Reminder & Tracking

Monthly Fees

Customers Engage With Products Through Deeper, More Meaningful Experiences

#3 ENHANCED CUSTOMER EXPERIENCE

Promote A Suite of Cutting-Edge Products

#4 MARKETING DIFFERENTIATION

Personalize Messaging & Feedback

Track For Needed Optimizations

Constantly Improve Products, Services And Profits!

Identify Issues Early

Learn User Behavior & Preferences

DATA = HUGE VALUE!

Smart Products Produce Valuable Data!

#5 OPTIMIZATION & PERSONLIZATION

IGNITES A NEW WORLD OF POSSIBLIITIES

FOR YOUR INDUSTRY

THE SMART REVOLUTION

THE SMART REVOLUTION

ENABLES YOU TO CREATE THE PRODUCTS THAT

YOU’VE ONLY IMAGINED!

Start Thinking Smart: Begin assessing how your current—and future—products could be transformed through IoT 1

3 Pilot & Experiment: Build to the future—start planning pilots to experiment with SMART products

2 Enablers & Partners: Begin discussions with IoT Enablers—and hold discussions between suppliers and distributors to launch strong

WHAT ARE YOUR NEXT STEPS?

Thank You!

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