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TRANSCRIPT
THE SMART REVOLUTION
Christina “CK”
Kerley
WHAT IS “THE INTERNET
OF THINGS” 1
3 5 OPPORTUNTIES & BENEFITS FOR
PROMOTIONAL PRODUCTS
2 WHY IT’S TRANSFORMATIVE
FOR YOUR INDUSTRY
Mobile Wearables The Internet of Things Virtual Reality Big Data
Image Recognition
Robotics 3D/Visual Technologies mHealth Cloud Computing
Aug. Reality
Artificial Intelligence
WE LIVE IN TIMES OF PERMANENT TECHNOLOGICAL REVOLUTION
Robotics Aug Reality Cloud Computing mHealth 3D/ Visual Tech
Artificial Intelligence
Mobile Wearables The Internet of Things Virtual Reality Big Data Image Recognition
ALL EMERGING TECHNOLOGIES DRIVE CHANGE & OPPORTUNITY . . .
BECAUSE IT WIELDS DIGITAL TECH TO TRANSFORM THE REAL WORLD
1 TECH IS UNIQUE
AS IT IGNITES A NEW WORLD OF POSSIBLIITIES
FOR YOUR INDUSTRY
1 TECH STANDS APART
1 TECH EMPOWERS YOU
TO CREATE THE PRODUCTS THAT YOU’VE ONLY IMAGINED
THROUGH THE INTERNET OF THINGS (“IOT”), COMPUTING AND CONNECTIVITY IS INFUSED INTO THE THING ITSELF— AND TRANSFORMS THEM INTO
SMART, CONNECTED PRODUCTS
WELCOME TO:
The Next 5 Years: IoT
Connecting THINGS
The Last 10 Years: Mobile
Connecting PEOPLE
From Smartphones To Smart Everything
TAKING THE SMARTS OUT OF SMARTPHONES AND PUTTING THEM INTO EVERYTHING ELSE
Intelligence EVERYWHERE
A PHYSICAL ECOSYSTEM OF SMART THINGS THAT COMMUNICATE WITH OTHER SMART THINGS—AND WITH US
Internet’s Second Revolution
Technologies To Wirelessly Connect Things So They
May Transmit Data Between Things & People
#3: Connectivity Components
(Wifi, Cellular, Bluetooth)
Microprocessors, Sensors, Software, Operating
System & Data Storage Enabling Smart
Capabilities & Actions
#2: Smart Components
(Sensors, Computers)
The Product’s Physical—Or Hardware—Components,
Be It Plastic, Metal, Mechanical Or Electrical
#1: Physical Components
(The Product)
3 KEY ATTRIBUTES OF SMART PRODUCTS
A WORLD OF SILENT, LIFELESS THINGS . . .
ARE BECOMING AWAKE, AWARE AND SMART!
WHY “THE SMART REVOLUTION”?
THINK ABOUT THE VAST RANGE There Is Barely An Object That’s
Value Can’t Be Increased By Making it SMART + CONNECTED!
To Inhalers Tracking High-Risk Areas
From Bottles Reminding Us To Take Our Pills …
To Never Looking For Parking Spaces Again
From Never Looking For Your Luggage Again …
To Shoes That Literally “Sell Themselves”
From Shoes That Track Players’ Performance . . .
If you buy me right now, I’ll slash the price by 15%!
From Small, Everyday Things That Fill Our Lives
To Entire Sectors, Systems & Industries
Smart Sectors
Smart Industries
Smart Systems
SMART PRODUCTS = BETTER PRODUCTS
NOW YOU CAN DEVELOP THE
PRODUCTS YOU’VE ALWAYS
IMAGINED
Monitor Their Environment
Sense & Detect Changes In Their Environment
Take Actions & Automate Processes
Transmit Data Between Connected Things—And People
Provide Feedback To Companies On Needed Maintenance Or Optimizations
Learn Preferences & Adjust Accordingly
Track & Record Progress
SMART, CONNECTED PRODUCTS CAN:
At a personal level, there are approximately
Imagine the Opportunities!
connectable things per person
7+ BILLION MOBILE DEVICES
3.3 TRILLION PRODUCTS
BENEFITS & OPPORTUNITIES CHANGES EVERYTHING
Changing The “Nature” Of Things
PERSONALIZATION & OPTIMIZATION #5
#3 CUSTOMER EXPERIENCE
VALUE PROPOSITION & PRICING #1
MARKETING DIFFERENTIATION #4
NEW REVENUE-GENERATING SERVICES #2
5 OPPORTUNITIES & BENEFITS
Stand-alone Products Become Solutions
#1 VALUE PROPOSITION & PRICING Fitness Solution
Home-Efficiency Solution Weight- Management Solution
Pet Monitoring Monthly Fee
Some Smart Products Give Rise To NEW, Revenue-Generating Services
#2 NEW REVENUE-GENERATING SERVICES Medication Reminder & Tracking
Monthly Fees
Customers Engage With Products Through Deeper, More Meaningful Experiences
#3 ENHANCED CUSTOMER EXPERIENCE
Promote A Suite of Cutting-Edge Products
#4 MARKETING DIFFERENTIATION
Personalize Messaging & Feedback
Track For Needed Optimizations
Constantly Improve Products, Services And Profits!
Identify Issues Early
Learn User Behavior & Preferences
DATA = HUGE VALUE!
Smart Products Produce Valuable Data!
#5 OPTIMIZATION & PERSONLIZATION
IGNITES A NEW WORLD OF POSSIBLIITIES
FOR YOUR INDUSTRY
THE SMART REVOLUTION
THE SMART REVOLUTION
ENABLES YOU TO CREATE THE PRODUCTS THAT
YOU’VE ONLY IMAGINED!
Start Thinking Smart: Begin assessing how your current—and future—products could be transformed through IoT 1
3 Pilot & Experiment: Build to the future—start planning pilots to experiment with SMART products
2 Enablers & Partners: Begin discussions with IoT Enablers—and hold discussions between suppliers and distributors to launch strong
WHAT ARE YOUR NEXT STEPS?
Thank You!
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