the secret to increasing your npo’s online donations using social media
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Presented at Melbourne Netsquared by
Sarah Worthy | @sarahmworthyHouston NetSquared Co-Organizer and Tendenci Community Manager
http://facebook.com/net2houston | http://tendenci.com
The Secret to Increasing Your NPO’s Online Donations using Social Media
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
About Sarah Worthy
Content CommunityChallengeshttp://spacepts.com
http://spaceuphouston.org
http://startupweekend.org
http://startupdigest.com/Houston
http://tendenci.com
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Our Agenda!
Download this presentation and find additional resources: http://tendenci.com/social-strategy
1) Social Strategy
2) Craft Great Content for Social Sharing Online
3) The Top 3 Things Most NonProfit’s Get Wrong
4) NonProfits + Social Media = Doing Good Online Powerhouse!
5) Tips for Aussie NPO Social Media Regulations
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Houston to Melbourne... via Kayak?!
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
The Truth is Out There...
Social media has been most successful when used as an indirect,
rather than a direct, source for increasing your online fundraising
dollars. Download this presentation and find additional resources: http://tendenci.com/social-strategy
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Raise Your Hand...
If You Have a Social Media Strategy
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Strategy Leads to Success
Image: www.nonprofitsocialnetworksurvey.com
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Strategy Aligns Goals with Metrics
Image: www.nonprofitsocialnetworksurvey.com
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
It’s A Conversation...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Social Media Strategy Resource Guide: http://tendenci.com/social-strategy
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Measure Your Site’s Analytics
1. Visit TrendsMonth vs month AND year vs year
2. Engagement TrendsPages/visit & Time on site
3. Top Traffic SourcesSearch Engines vs. Referring SitesLook at Social Media referrers
4. Top KeywordBranded vs. Non-branded
• Top Content
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
You Want Share-able Content
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Measure Your Social Influence
http://thesemblog.com
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
How do you create content on social media that attracts people to
your site?How do you use social
media to increase visitors to your site?
How can we use social media for online
fundraising?
Still Asking How?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
How?
What?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
This Kangaroo With A Broken Armthinks you'd have a better chance of finding someone if you'd just have the confidence to put yourself out there.
This Lionjust read your drunken status update from last night.
What do People Share Most?
http://www.buzzfeed.com/expresident/animals-who-are-extremely-disappointed-in-you
This hedgehog with a daisy in her hair wishes you would spend a bit more time volunteering.
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
NonProfits + Social Media = Doing Good Online Powerhouse
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Donation Magnet Checklist:
Does your website and donation page match your Brand?
Do forms take less than 2 clicks to submit?
Do you have clear call to action buttons to Donate?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
???
Who am I giving my money to?
???
Am I on the right site?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Does your website and donation page match your Brand?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Let’s Become a Member!
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Do forms take less than 2 clicks to submit?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Do you have clear call to action buttons to Donate?
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
You Think You Can...
Image: http://kimpeccable.wordpress.com
... Here’s How You Start:
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Think Differently!Image: http://testifycomm.wordpress.com
The Most Successful NonProfits
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Image: cafepress
Listen Strategically
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Make it Personal, With Lists!
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Image: cafepress
Make Sharing Easy!
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Make a Donation On Your Website
Download this presentation and find additional resources: http://tendenci.com/social-strategy
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Use Flickr and Youtube
http://www.flickr.com/good/
http://www.youtube.com/nonprofits
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Engage on 3 (or more) Platforms
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Aussie NPOs and Social Media
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Transparency
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Accountability
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Respect
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
"For me, it's not the technology, it's the people and their
behaviour.
Technology is not necessarily going to help to fundraise. It's going to remove the barriers
to fundraising."~ Laila Takeh, head of digital engagement at Unicef
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good
#NET2
@sarahmworthy| @tendenci | @NET2Houston
Let’s Connect!If you have questions, please email:
@sworthy@tendenci.com
or Tweet:
@sarahmworthy
Thank you!
Download this presentation and find additional resources: http://tendenci.com/social-strategy
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