the science of storytelling: the infatuation
Post on 22-Jan-2018
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IS AUTHENTICITY.”Erin McPherson, CCO, Maker Studios
“This generation doesn’t dislike brands…what they don’t like is advertising.”
“THE NEW AUTHORITY“THE NEW AUTHORITYIS AUTHENTICITY.”
Erin McPherson, CCO, Maker Studios
A COMMUNITY OF MILLIONS WHO LOOK TO US TO GUIDE THEM IN FOOD
THREE GUIDING PRINCIPLES
AUTHENTICITY
CREDIBILITY
UTILITY
HOW WE TALK TO OUR COMMUNITY
WEB APPS SOCIAL EMAIL SMS
REVIEWS & GUIDES
The LA Assistant’s Survival Guide
REVIEWS & GUIDES
Summer Guide 2016
TEXT REX
#EEEEEATS
7,000,000
BRANDED CONTENT
Anyone can create content, but not everyone can create value.
Building a brand requires a long term vision and commitment — you can’t growth hack trust.
If you don’t have a strong voice or a clear point of view, you don’t have anything.
THREE TRUTHS
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