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The Science of Motivation:

Train Your Brainto Take Action

Mark Robert WaldmanFaculty, College of Business, Loyola Marymount University

What MOTIVATES You?

CURIOSITY

Primal Emotion #1

Seeking:The Desire to Acquire More

Jaak Panksepp

Pleasure, Dopamine, Motivation

Nucleus Accumbens

HAPPINESS or WEALTH?

Without Motivation Vision Boards Fail

The 4 Most MotivatingImages in the World

SUBLIMINAL)MOTIVATION:)A)SINGLE)COIN)!

How)the)brain)translates)money)into)force.)Pessiglione)et)al.)Science.)May)11,)2007

What%Turns%Off%Motivation?

FearStressWorryProcrastinationNegativityDepression

Fear / Pain Circuit

Worries are memories pulledfrom the past and projected

onto the future…

…they are not real!

HONOR YOUR CORE EMOTIONS

• Curiosity / Pleasure• Caring / Self-Nurturance• Playfulness / Socialization• Sadness / Grief / Loss• Fear / Pain• Anger / Rage

That 4 Letter Word !

Your Brain Hates ItYou Need to Delay Gratification

You Must Have Constant RewardsDon’t Forget Accountability and Support

Homework? Oh No!

5"Essential"Motivation"BoardsCuriosity"BoardPleasure"Board

Life"Satisfaction"BoardVision"BoardSkills"Board

!

MarkWaldman@sbcglobal.net.

Praxis Neuro-Coaching: brain-basedstrategies for personal transformation