the roi of social media

ROI of Social MediaScott D. Meyer#SMROI 9clouds.com/eduweb

#mertzmeyer

Photo: Protopito goes to Beijing

What is ROI?

(Gain from investment - Cost of investment) / Cost of investment

($5000 - $3500) / $3500 = 43%

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Sales Funnel

ProspectLeadSale

Web visit, SM

Info request

Application

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Sales Funnel Values

10,0001001

1%

1%

1%

$10,000

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9clouds.com/eduweb

Set Goals and Values

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Set Goals and Values

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Funnel Visualization

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Traffic Source

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Assisted Conversions

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Assisted Conversions

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ROI of Linkedin and Pinterest

2003 2010Male (63%) Female (83%)

161 million >LinkedIn35–54 35–44Alumni ParentsText Visual

Individual UniversityTargeted

usageMore = More

$109K 59% have bought9clouds.com/eduweb

9clouds.com/eduweb

Connecting with alumni

& fundraising

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$109k MINDSET FILTER DATA

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1

2

34 5

Be Found

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Get Connected

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Get Connected

9clouds.com/eduweb

Get Connected

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Get Connected

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Contact Donors & Alumni

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Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

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Connect w/ Donors & Alumni

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Connect w/ Donors & Alumni

9clouds.com/eduweb

9clouds.com/eduweb

Set Up

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Showcase

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Contests

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Search

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Measure

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Copyright

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Hootsuite HubSpotGoogle Analytics Lead generation

Mailchimp WhatcountsPinerly Inigral

Toolbox Toolbelt

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Digital Sandbox Custom Sandbox

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DigSandbox.com

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Thank You

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@MrScottMeyerLinkedin.com/in/scottdavidmeyer

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