the profit pendulum: how entrepreneurs can stop the futzing failure syndrome
Post on 26-Jun-2015
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The Profit Pendulum:
... and FINALLY START moving full speed ahead to big
time profits
How to STOP getting caught in the
Forever Futzing Failure Formula
ProfitModelMastery.com
Its a reality of business:
ProfitModelMastery.com
Its a reality of business:We're always "discovering" new ideas we
can apply.
ProfitModelMastery.com
Its a reality of business:We're always "discovering" new ideas we
can apply.
That revolutionize what we do. That finally
get us over the hump.
ProfitModelMastery.com
Its a reality of business:We're always "discovering" new ideas we
can apply.
The problem is: That’s not what saves us.
It’s what sucks us down.
That revolutionize what we do. That finally
get us over the hump.
ProfitModelMastery.com
Its a reality of business:What if I told you ... for a startling number of entrepreneurs
ProfitModelMastery.com
Its a reality of business:
ESPECIALLY those in the early growth
phase of their business
What if I told you ... for a startling number of entrepreneurs
ProfitModelMastery.com
Its a reality of business:
ESPECIALLY those in the early growth
phase of their business
What if I told you ... for a startling number of entrepreneurs
“Discovery” is one of THE primary reasons their businesses FAIL
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How is this possible?
ProfitModelMastery.com
How is this possible?Because EACH time they press
The creative RESET button
And try to apply their new discovery...
ProfitModelMastery.com
How is this possible?Because EACH time they press
The creative RESET button
And try to apply their new discovery...
Their business grinds to a halt
ProfitModelMastery.com
How is this possible?Because EACH time they press
The creative RESET button
And try to apply their new discovery...
And their Profits never get off
the ground.
Their business grinds to a halt
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And that's a problem:
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And that's a problem:
A HUGE ONE
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They decide to re-write
their book (instead of
putting the one they've
already written out there).
They decide to re-write
their book (instead of
putting the one they've
already written out there).
They decide to cancel their
product launch. Instead of
bringing in a boatload of money
with the one they had planned.
They stop booking
speaking gigs until they
rework their signature talk.
They stop booking
speaking gigs until they
rework their signature talk.
(So no new clients fill the pipeline).
They stop booking
speaking gigs until they
rework their signature talk.
(So no new clients fill the pipeline).
They spend weeks (or
months) crafting an all-new
strategic plan or mind map
integrating their big “a-ha!”
They stop booking
speaking gigs until they
rework their signature talk.
(So no new clients fill the pipeline).
(And do it again when their next big “a-ha!” rolls in).
They spend weeks (or
months) crafting an all-new
strategic plan or mind map
integrating their big “a-ha!”
The Simple Truth:
ProfitModelMastery.com
The Simple Truth:In doing this, they ignore the hidden factors
that prove the DOWNFALL of their business:
ProfitModelMastery.com
The Simple Truth:In doing this, they ignore the hidden factors
that prove the DOWNFALL of their business:
You will always discover new things1
ProfitModelMastery.com
The Simple Truth:In doing this, they ignore the hidden factors
that prove the DOWNFALL of their business:
You will always discover new things1
These new ideas often put a cool new spin
on your existing message / approach.2
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The Simple Truth:
The temptation is overwhelming to
STOP EVERYTHING until you
apply this “cool new spin”.
3
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Why that’s a really bad idea:
ProfitModelMastery.com
Why that’s a really bad idea:
FIRST … lots of folks use
"discovery" as a stealth strategy to
keep from moving ahead:
ProfitModelMastery.com
As a way to avoid risk
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As a way to avoid risk
As a way to avoid commitment
ProfitModelMastery.com
As a way to avoid risk
As a way to avoid commitment
As a way to avoid failure
ProfitModelMastery.com
As a way to avoid risk
As a way to avoid commitment
As a way to avoid failure
As a way to delay the fear and uncertainty that
always accompanies growing your business.
ProfitModelMastery.com
But most important:
But most important:They ignore the fact that
But most important:They ignore the fact that
If you wait to
TOTALLY NAIL your message / vision / approach
before you move forward … you will
NEVER move forward.
How do you get off this endless wheel?
How do you get off this endless wheel?
By understanding the Profit Pendulum.
VISION ACTION
The Profit Pendulum recognizes:
VISION ACTION
ProfitModelMastery.com
The Profit Pendulum recognizes:
Our business is always
shifting back and forth
between Vision and
Action.
This never changes. It
never goes away.VISION ACTION
ProfitModelMastery.com
So the key becomes:
VISION ACTION
The Profit Pendulum:
ProfitModelMastery.com
So the key becomes:
VISION ACTION
The Profit Pendulum:
Understanding where
the Pendulum is
swinging right now in
your business ...
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VISION ACTION
The Profit Pendulum:And knowing yourbusiness survivaldepends on:
VISION ACTION
The Profit Pendulum:And knowing yourbusiness survivaldepends on:
Preventing the
Pendulum from
swinging all
the way to one
side or the other.
So you don’t stop making moneywhen your next big discovery arrives.
ProfitModelMastery.com
So you don’t stop making moneywhen your next big discovery arrives.
And you actually use your Action Cyclesto get clear on where you need to go next.
ProfitModelMastery.com
Successful companies:
Unsuccessful companies:
Successful companies:One of the biggest distinctions between
successful companies and wanna-be's is:
Unsuccessful companies:
Successful companies:One of the biggest distinctions between
successful companies and wanna-be's is:
Unsuccessful companies:
Successful companies realize this.
Successful companies:One of the biggest distinctions between
successful companies and wanna-be's is:
Unsuccessful companies:
Successful companies realize this.
Unsuccessful ones don't.
Just about every successful
business mastered the ability to
continue to make money (and
lots of it!) while at the
SAME TIME working to
integrate new discoveries.
Successful companies:
Just about every successful
business mastered the ability to
continue to make money (and
lots of it!) while at the
SAME TIME working to
integrate new discoveries.
You rarely notice this because …
Successful companies:
Most of their updates happen
behind the scenes.
Successful companies:
Most of their updates happen
behind the scenes.
They often use new products, offers
or campaigns to rollout their new
discoveries or message.
Successful companies:
Most of their updates happen
behind the scenes.
They often use new products, offers
or campaigns to rollout their new
discoveries or message.
And often phase in the new
approach over time.
Successful companies:
So before you know it ...
Successful companies:
You already view this
business through a
fresh new lens.
So before you know it ...
Successful companies:
You already view this
business through a
fresh new lens.
So before you know it ...
Successful companies:
Without ever realizing it happened.
Example: Cadillac
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Example: Cadillac
Moved from being known for massive, bloated luxury cars to zippy, sporty high-performance
models
ProfitModelMastery.com
Example: Target
ProfitModelMastery.com
Example: Target
Moved from competing solely on price (a la Wal-Mart) to being the trendy, fashionable discount superstore. (With undoubtedly higher margins!)
ProfitModelMastery.com
Example: Apple
ProfitModelMastery.com
Example: Apple
Transformed themselves from a rudderless company, just months from
bankruptcy, to the one of the most profitable companies in the world.
ProfitModelMastery.com
Not one of them did it by
stopping what they were
doing.
Disappearing.
Not one of them did it by
stopping what they were
doing.
Disappearing.
Not one of them did it by
stopping what they were
doing.
Figuring things out.
Disappearing.
Not one of them did it by
stopping what they were
doing.
Figuring things out.
And then rolling out their
all new approach.
They ALL did it by
managing theProfit Pendulum:
They ALL did it by
managing theProfit Pendulum:
Keeping the money
flowing in …
They ALL did it by
managing theProfit Pendulum:
Keeping the money
flowing in …
While working to bridge
from the old approach to
the new.
How can you pull it off?
VISION ACTION
ProfitModelMastery.com
How can you pull it off?By realizing your
business operates as
a Profit Pendulum.
That swings back and
forth between Vision
and Action.
VISION ACTION
ProfitModelMastery.com
Understand that Successful companies:
Understand that Successful companies:
Don't grind their business to a halt when
their big reframe arrives.1
Understand that Successful companies:
Don't grind their business to a halt when
their big reframe arrives.1Don't penalize themselves by slowing their
revenue gears when their new "a-ha!"
comes.
2
Understand that Successful companies:
Don't grind their business to a halt when
their big reframe arrives.1Don't penalize themselves by slowing their
revenue gears when their new "a-ha!"
comes.
2
Master the art of walking, chewing
gum (and making money!) all at the
same time.
3
While Unsuccessful companies:
While Unsuccessful companies:
Stop their momentum when their next
revelation arrives.1
While Unsuccessful companies:
Stop their momentum when their next
revelation arrives.1
Put all their effort into updating their
approach, philosophy or brand.2
While Unsuccessful companies:
Stop their momentum when their next
revelation arrives.1
Put all their effort into updating their
approach, philosophy or brand.2
Allow competitors to step into the
vacuum this creates, and snap up
their prospects.
3
So they continually delay the success that could be theirs NOW ...
ProfitModelMastery.com
So they continually delay the success that could be theirs NOW ...
... by Forever Futzing until they "get it right".
ProfitModelMastery.com
So they continually delay the success that could be theirs NOW ...
... by Forever Futzing until they "get it right".
Always believing THIS is the tweak that takes them over the top
ProfitModelMastery.com
The problem is:
The problem is:
The revelations NEVER stop.
So their business NEVER gets traction.
They are ALWAYS in revision mode.
The problem is:
The revelations NEVER stop.
So their business NEVER gets traction.
They are ALWAYS in revision mode.
And they always wonder, “Why am I still struggling?”
So ... if you're finally ready
So ... if you're finally ready
To get off the “Forever Futzing” treadmill
So ... if you're finally ready
To get off the “Forever Futzing” treadmill
To finally ensure your big revenue and big vision advance, side-by-side
So ... if you're finally ready
To get off the “Forever Futzing” treadmill
To finally ensure your big revenue and big vision advance, side-by-side
And start climbing your stairway to success ...
FIRST: Realize your business is always on a
Profit Pendulum.
ProfitModelMastery.com
FIRST: Realize your business is always on a
Profit Pendulum.
SECOND: Realize success requires that you
never allow it to swing all the way to one side or
the other.
ProfitModelMastery.com
FIRST: Realize your business is always on a
Profit Pendulum.
SECOND: Realize success requires that you
never allow it to swing all the way to one side or
the other.
THIRD: Master the ability to bring in big money
all the time, no matter where on the Pendulum
swing you are ...
ProfitModelMastery.com
AND FINALLY:Know exactly how the Profit Pendulum is swinging for your business at any instant. So you avoid the extremes that lead to failure.
So you continue:
To bring in revenue.even while your vision / message is shifting.
ProfitModelMastery.com
So you continue:
To bring in revenue.even while your vision / message is shifting.
And look for ways to knock your message out of the park.
ProfitModelMastery.com
So you continue:
To bring in revenue.even while your vision / message is shifting.
( Even while you are launching or delivering a major offering. )
And look for ways to knock your message out of the park.
ProfitModelMastery.com
Understand …
The survival of your business depends on this.
ProfitModelMastery.com
Understand …
The survival of your business depends on this.
Businesses that spend too much time on
the Vision Swing of the Pendulum
Struggle to pay the bills.
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Understand … Businesses that spend too much time on
the Action swing of the Pendulum
Often lose their relevance
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Understand … Businesses that spend too much time on
the Action swing of the Pendulum
Often lose their relevance
And risk losing their share of the market
To someone who has their finger on the pulse
of what their prospects are yearning for.
ProfitModelMastery.com
And finally understand:
And finally understand:If you can’t get it out
there ‘til its perfect ...
And finally understand:If you can’t get it out
there ‘til its perfect ...
You will NEVERGET IT OUT THERE.
So if you’re finally ready …
So if you’re finally ready …
To leap off the Forever Futzing Treadmill
Ride the Profit Pendulum to Success
So if you’re finally ready …
And ... instead of desperately chasing the money
Get in front of the money that is desperately chasing YOU:
To leap off the Forever Futzing Treadmill
Ride the Profit Pendulum to Success
Discover your:
ProfitModelMastery.com
its FREE.
Personal Perfect Profit Model:The Profit Model Mastery Report
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