the profit pendulum: how entrepreneurs can stop the futzing failure syndrome

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The Profit Pendulum: ... and FINALLY START moving full speed ahead to big time profits How to STOP getting caught in the Forever Futzing Failure Formula ProfitModelMastery.com

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Are you caught in the Forever Futzing Trap? That's when your business never gets ahead, because you're always delaying doing what will actually bring in money until after you: Update my website with a fresh new look! Add this cool new video thingamabobber to my sales page! Rewrite my eBook to reflect my "new outlook"! Take this cool new class I just found out about that will "change everything"! The problem is: You are always discovering new things. This will always be true. And there will always be "one more thing" you feel you must do before you're happy getting your offers out there. Here's a flash: That's a fast road to ruin. Successful business owners learn to launch and integrate their discoveries at the same time. In fact, its the reason WHY they are successful. If you'd like to be one of them (instead of constantly "getting ready" to be one of them, you need this:

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Page 1: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Profit Pendulum:

... and FINALLY START moving full speed ahead to big

time profits

How to STOP getting caught in the

Forever Futzing Failure Formula

ProfitModelMastery.com

Page 2: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:

ProfitModelMastery.com

Page 3: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:We're always "discovering" new ideas we

can apply.

ProfitModelMastery.com

Page 4: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:We're always "discovering" new ideas we

can apply.

That revolutionize what we do. That finally

get us over the hump.

ProfitModelMastery.com

Page 5: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:We're always "discovering" new ideas we

can apply.

The problem is: That’s not what saves us.

It’s what sucks us down.

That revolutionize what we do. That finally

get us over the hump.

ProfitModelMastery.com

Page 6: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:What if I told you ... for a startling number of entrepreneurs

ProfitModelMastery.com

Page 7: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:

ESPECIALLY those in the early growth

phase of their business

What if I told you ... for a startling number of entrepreneurs

ProfitModelMastery.com

Page 8: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Its a reality of business:

ESPECIALLY those in the early growth

phase of their business

What if I told you ... for a startling number of entrepreneurs

“Discovery” is one of THE primary reasons their businesses FAIL

ProfitModelMastery.com

Page 9: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How is this possible?

ProfitModelMastery.com

Page 10: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How is this possible?Because EACH time they press

The creative RESET button

And try to apply their new discovery...

ProfitModelMastery.com

Page 11: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How is this possible?Because EACH time they press

The creative RESET button

And try to apply their new discovery...

Their business grinds to a halt

ProfitModelMastery.com

Page 12: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How is this possible?Because EACH time they press

The creative RESET button

And try to apply their new discovery...

And their Profits never get off

the ground.

Their business grinds to a halt

ProfitModelMastery.com

Page 13: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

And that's a problem:

ProfitModelMastery.com

Page 14: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

And that's a problem:

A HUGE ONE

ProfitModelMastery.com

Page 15: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They decide to re-write

their book (instead of

putting the one they've

already written out there).

Page 16: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They decide to re-write

their book (instead of

putting the one they've

already written out there).

They decide to cancel their

product launch. Instead of

bringing in a boatload of money

with the one they had planned.

Page 17: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They stop booking

speaking gigs until they

rework their signature talk.

Page 18: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They stop booking

speaking gigs until they

rework their signature talk.

(So no new clients fill the pipeline).

Page 19: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They stop booking

speaking gigs until they

rework their signature talk.

(So no new clients fill the pipeline).

They spend weeks (or

months) crafting an all-new

strategic plan or mind map

integrating their big “a-ha!”

Page 20: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They stop booking

speaking gigs until they

rework their signature talk.

(So no new clients fill the pipeline).

(And do it again when their next big “a-ha!” rolls in).

They spend weeks (or

months) crafting an all-new

strategic plan or mind map

integrating their big “a-ha!”

Page 21: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Simple Truth:

ProfitModelMastery.com

Page 22: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Simple Truth:In doing this, they ignore the hidden factors

that prove the DOWNFALL of their business:

ProfitModelMastery.com

Page 23: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Simple Truth:In doing this, they ignore the hidden factors

that prove the DOWNFALL of their business:

You will always discover new things1

ProfitModelMastery.com

Page 24: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Simple Truth:In doing this, they ignore the hidden factors

that prove the DOWNFALL of their business:

You will always discover new things1

These new ideas often put a cool new spin

on your existing message / approach.2

ProfitModelMastery.com

Page 25: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Simple Truth:

The temptation is overwhelming to

STOP EVERYTHING until you

apply this “cool new spin”.

3

ProfitModelMastery.com

Page 26: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Why that’s a really bad idea:

ProfitModelMastery.com

Page 27: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Why that’s a really bad idea:

FIRST … lots of folks use

"discovery" as a stealth strategy to

keep from moving ahead:

ProfitModelMastery.com

Page 28: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

As a way to avoid risk

ProfitModelMastery.com

Page 29: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

As a way to avoid risk

As a way to avoid commitment

ProfitModelMastery.com

Page 30: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

As a way to avoid risk

As a way to avoid commitment

As a way to avoid failure

ProfitModelMastery.com

Page 31: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

As a way to avoid risk

As a way to avoid commitment

As a way to avoid failure

As a way to delay the fear and uncertainty that

always accompanies growing your business.

ProfitModelMastery.com

Page 32: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

But most important:

Page 33: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

But most important:They ignore the fact that

Page 34: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

But most important:They ignore the fact that

If you wait to

TOTALLY NAIL your message / vision / approach

before you move forward … you will

NEVER move forward.

Page 35: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How do you get off this endless wheel?

Page 36: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How do you get off this endless wheel?

By understanding the Profit Pendulum.

VISION ACTION

Page 37: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Profit Pendulum recognizes:

VISION ACTION

ProfitModelMastery.com

Page 38: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The Profit Pendulum recognizes:

Our business is always

shifting back and forth

between Vision and

Action.

This never changes. It

never goes away.VISION ACTION

ProfitModelMastery.com

Page 39: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So the key becomes:

VISION ACTION

The Profit Pendulum:

ProfitModelMastery.com

Page 40: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So the key becomes:

VISION ACTION

The Profit Pendulum:

Understanding where

the Pendulum is

swinging right now in

your business ...

ProfitModelMastery.com

Page 41: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

VISION ACTION

The Profit Pendulum:And knowing yourbusiness survivaldepends on:

Page 42: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

VISION ACTION

The Profit Pendulum:And knowing yourbusiness survivaldepends on:

Preventing the

Pendulum from

swinging all

the way to one

side or the other.

Page 43: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So you don’t stop making moneywhen your next big discovery arrives.

ProfitModelMastery.com

Page 44: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So you don’t stop making moneywhen your next big discovery arrives.

And you actually use your Action Cyclesto get clear on where you need to go next.

ProfitModelMastery.com

Page 45: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Successful companies:

Unsuccessful companies:

Page 46: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Successful companies:One of the biggest distinctions between

successful companies and wanna-be's is:

Unsuccessful companies:

Page 47: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Successful companies:One of the biggest distinctions between

successful companies and wanna-be's is:

Unsuccessful companies:

Successful companies realize this.

Page 48: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Successful companies:One of the biggest distinctions between

successful companies and wanna-be's is:

Unsuccessful companies:

Successful companies realize this.

Unsuccessful ones don't.

Page 49: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Just about every successful

business mastered the ability to

continue to make money (and

lots of it!) while at the

SAME TIME working to

integrate new discoveries.

Successful companies:

Page 50: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Just about every successful

business mastered the ability to

continue to make money (and

lots of it!) while at the

SAME TIME working to

integrate new discoveries.

You rarely notice this because …

Successful companies:

Page 51: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Most of their updates happen

behind the scenes.

Successful companies:

Page 52: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Most of their updates happen

behind the scenes.

They often use new products, offers

or campaigns to rollout their new

discoveries or message.

Successful companies:

Page 53: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Most of their updates happen

behind the scenes.

They often use new products, offers

or campaigns to rollout their new

discoveries or message.

And often phase in the new

approach over time.

Successful companies:

Page 54: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So before you know it ...

Successful companies:

Page 55: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

You already view this

business through a

fresh new lens.

So before you know it ...

Successful companies:

Page 56: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

You already view this

business through a

fresh new lens.

So before you know it ...

Successful companies:

Without ever realizing it happened.

Page 57: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Example: Cadillac

ProfitModelMastery.com

Page 58: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Example: Cadillac

Moved from being known for massive, bloated luxury cars to zippy, sporty high-performance

models

ProfitModelMastery.com

Page 59: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Example: Target

ProfitModelMastery.com

Page 60: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Example: Target

Moved from competing solely on price (a la Wal-Mart) to being the trendy, fashionable discount superstore. (With undoubtedly higher margins!)

ProfitModelMastery.com

Page 61: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Example: Apple

ProfitModelMastery.com

Page 62: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Example: Apple

Transformed themselves from a rudderless company, just months from

bankruptcy, to the one of the most profitable companies in the world.

ProfitModelMastery.com

Page 63: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Not one of them did it by

stopping what they were

doing.

Page 64: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Disappearing.

Not one of them did it by

stopping what they were

doing.

Page 65: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Disappearing.

Not one of them did it by

stopping what they were

doing.

Figuring things out.

Page 66: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Disappearing.

Not one of them did it by

stopping what they were

doing.

Figuring things out.

And then rolling out their

all new approach.

Page 67: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They ALL did it by

managing theProfit Pendulum:

Page 68: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They ALL did it by

managing theProfit Pendulum:

Keeping the money

flowing in …

Page 69: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

They ALL did it by

managing theProfit Pendulum:

Keeping the money

flowing in …

While working to bridge

from the old approach to

the new.

Page 70: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How can you pull it off?

VISION ACTION

ProfitModelMastery.com

Page 71: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

How can you pull it off?By realizing your

business operates as

a Profit Pendulum.

That swings back and

forth between Vision

and Action.

VISION ACTION

ProfitModelMastery.com

Page 72: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand that Successful companies:

Page 73: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand that Successful companies:

Don't grind their business to a halt when

their big reframe arrives.1

Page 74: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand that Successful companies:

Don't grind their business to a halt when

their big reframe arrives.1Don't penalize themselves by slowing their

revenue gears when their new "a-ha!"

comes.

2

Page 75: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand that Successful companies:

Don't grind their business to a halt when

their big reframe arrives.1Don't penalize themselves by slowing their

revenue gears when their new "a-ha!"

comes.

2

Master the art of walking, chewing

gum (and making money!) all at the

same time.

3

Page 76: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

While Unsuccessful companies:

Page 77: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

While Unsuccessful companies:

Stop their momentum when their next

revelation arrives.1

Page 78: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

While Unsuccessful companies:

Stop their momentum when their next

revelation arrives.1

Put all their effort into updating their

approach, philosophy or brand.2

Page 79: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

While Unsuccessful companies:

Stop their momentum when their next

revelation arrives.1

Put all their effort into updating their

approach, philosophy or brand.2

Allow competitors to step into the

vacuum this creates, and snap up

their prospects.

3

Page 80: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So they continually delay the success that could be theirs NOW ...

ProfitModelMastery.com

Page 81: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So they continually delay the success that could be theirs NOW ...

... by Forever Futzing until they "get it right".

ProfitModelMastery.com

Page 82: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So they continually delay the success that could be theirs NOW ...

... by Forever Futzing until they "get it right".

Always believing THIS is the tweak that takes them over the top

ProfitModelMastery.com

Page 83: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The problem is:

Page 84: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The problem is:

The revelations NEVER stop.

So their business NEVER gets traction.

They are ALWAYS in revision mode.

Page 85: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

The problem is:

The revelations NEVER stop.

So their business NEVER gets traction.

They are ALWAYS in revision mode.

And they always wonder, “Why am I still struggling?”

Page 86: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So ... if you're finally ready

Page 87: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So ... if you're finally ready

To get off the “Forever Futzing” treadmill

Page 88: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So ... if you're finally ready

To get off the “Forever Futzing” treadmill

To finally ensure your big revenue and big vision advance, side-by-side

Page 89: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So ... if you're finally ready

To get off the “Forever Futzing” treadmill

To finally ensure your big revenue and big vision advance, side-by-side

And start climbing your stairway to success ...

Page 90: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

FIRST: Realize your business is always on a

Profit Pendulum.

ProfitModelMastery.com

Page 91: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

FIRST: Realize your business is always on a

Profit Pendulum.

SECOND: Realize success requires that you

never allow it to swing all the way to one side or

the other.

ProfitModelMastery.com

Page 92: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

FIRST: Realize your business is always on a

Profit Pendulum.

SECOND: Realize success requires that you

never allow it to swing all the way to one side or

the other.

THIRD: Master the ability to bring in big money

all the time, no matter where on the Pendulum

swing you are ...

ProfitModelMastery.com

Page 93: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

AND FINALLY:Know exactly how the Profit Pendulum is swinging for your business at any instant. So you avoid the extremes that lead to failure.

Page 94: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So you continue:

To bring in revenue.even while your vision / message is shifting.

ProfitModelMastery.com

Page 95: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So you continue:

To bring in revenue.even while your vision / message is shifting.

And look for ways to knock your message out of the park.

ProfitModelMastery.com

Page 96: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So you continue:

To bring in revenue.even while your vision / message is shifting.

( Even while you are launching or delivering a major offering. )

And look for ways to knock your message out of the park.

ProfitModelMastery.com

Page 97: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand …

The survival of your business depends on this.

ProfitModelMastery.com

Page 98: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand …

The survival of your business depends on this.

Businesses that spend too much time on

the Vision Swing of the Pendulum

Struggle to pay the bills.

ProfitModelMastery.com

Page 99: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand … Businesses that spend too much time on

the Action swing of the Pendulum

Often lose their relevance

ProfitModelMastery.com

Page 100: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Understand … Businesses that spend too much time on

the Action swing of the Pendulum

Often lose their relevance

And risk losing their share of the market

To someone who has their finger on the pulse

of what their prospects are yearning for.

ProfitModelMastery.com

Page 101: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

And finally understand:

Page 102: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

And finally understand:If you can’t get it out

there ‘til its perfect ...

Page 103: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

And finally understand:If you can’t get it out

there ‘til its perfect ...

You will NEVERGET IT OUT THERE.

Page 104: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So if you’re finally ready …

Page 105: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So if you’re finally ready …

To leap off the Forever Futzing Treadmill

Ride the Profit Pendulum to Success

Page 106: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

So if you’re finally ready …

And ... instead of desperately chasing the money

Get in front of the money that is desperately chasing YOU:

To leap off the Forever Futzing Treadmill

Ride the Profit Pendulum to Success

Page 107: The Profit Pendulum:  How Entrepreneurs Can Stop the Futzing Failure Syndrome

Discover your:

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