the preferred pairings promotion essilor’s 2011 national promotion promotion dates oct 1 st 2011...

The Preferred Pairings Promotion Essilor’s 2011 National Promotion

PROMOTION DATES

Oct 1st 2011 – Jan 31st 2012

Awarding 55 Grand Prize Trips!!

• Grand Prize: Exclusive Napa Valley Getaway• Over 1200 Daily and Monthly Dispenser prizes

Two Ways to Win!!

Grand Prize Trip– Trips earned by accumulating the most points over your

practice baseline• Points awarded for both Crizal and Transitions lens sales

Daily and Monthly Prizes– Answer daily trivia questions for your chance to win

• Daily: 10 gift cards awarded for website participation• Monthly: 2 gift cards awarded based on daily participation

Enrollment

• To participate, enroll online at www.PreferredPairings.com

• Encourage everyone in the practice to register and participate daily!

• Eligible accounts are preloaded into website

A practice will not be entered to win a Grand Prize Trip until registered by the Practice Principal or Owner

55 Grand Prize Trips!

Savor the good life: Napa Valley Getaway

– 55 Exclusive trips for two to Napa Valley, CA

– Dynamic culinary and wine experience

– Unforgettable events and activities

– Four night luxury accommodations

– Five-Star experience

Rules – Grand Prize Trip

• Only Practice Principals/Owners can register the practice for entry into the Grand Prize Trip– Account sales will not be tracked until a Practice Principal or

Owner registers the account– Only one trip for two can be awarded per location

• All stock and Rx jobs count towards goal– Returned stock will be removed from Promotion– Banked stock only counted when shipped out from lab

• Each Transitions job and each Crizal job over and above baseline counts towards point totals

Baselines for Grand Prize Trip

• Registered ECPs are provided a practice baseline– Specific to each location

• Calculation for Baseline:– Based on combined unit sales of Crizal and Transitions lenses from March – May 2011

• This total is divided by 3 to determine Average jobs per month (JPM)

– If JPM >20, the location’s baseline is this JPM

– If JPM <20, the location’s baseline will be 20 JPM

Grand Prize Trip Incentive

Points:• Earn points for each Crizal and

Transitions order– Including Crizal stock

• Combine and earn more points!

Exception:• Certain non-Essilor labs do not report Transitions orders, will be noted in Rules and will not be counted towards trip eligibility

Crizal 1 pointTransitions 1 point

Crizal + Transitions 2 points

Trips to be awarded based on points earned over and above your practice baseline!

Oct 1st – Jan 31st

Grand Prize Points Tracking

• Two ways to track your earned promotion points:– Electronic tracking through ECP login at PreferredPairings.com

• Points available to view around 6 weeks after the close of the month

– Utilize provided promotion poster to manually track your progress

ECP Baseline = 20 JPM October sales = 32 JPM

Total October Points Earned = 12

Example of how Points are Awarded:

Daily and Monthly Prizes

• All registered practice staff members can play by answering up to two online trivia questions per day– Play at PreferredPairings.com – Prize value varies each day

• $10, $25 or $50 AMEX gift cards– 10 winners per day

• Each month 2 lucky winners will get a $500 AMEX card– Drawing based on total daily entries

You can win multiple times! There is no limit to the total number of daily or monthly wins!

Rules – Daily and Monthly Prizes

• Daily Prizes– Every person in the practice is eligible to register and win– Each answered trivia question = one entry for that day

• Maximum two entries per person per day

• Monthly Prizes– Every person in a practice is eligible to register and win– Every daily entry automatically entered into monthly pool

Odds of winning based on total participation –more than 1200 cards up for grabs!

Contest Structure

• Growing accounts have a chance to win– Those who sell the most over and above your practice

baseline have a chance to win– Log on to PreferredPairings.com to view your practice

baseline

• You compete in like-sized groups– Based on your average Crizal and Transitions jobs per

month (JPM)

• It’s easy to enroll, track, participate and win!

Marketing Support Materials

Crizal and Transitions lenses Product Support• Pocket Card• Consumer Brochure • Product Training Deck

Crizal Advertising Materials• Pop-up Cube & Tent Card• In-Office Loop• Frame Board Tags• 50/50 Demo Tool

Questions/Customer Support

• Contact your Essilor Sales Consultant or Customer Support for additional questions– Email PromotionSupport@essilorusa.com

• We will respond to email inquiries within two business days

– Call toll-free at 888-433-0992• 10:00 am – 7:00 pm CST, Monday – Friday, except on holidays

THANK YOU! THANK YOU!