the power of branding · the power of branding. 2 “brand consistency is the pattern of expression...

Ron TurnerSupervisor of Elections

Sarasota County

SarasotaVotes.com

The Power of Branding

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“Brand consistency is the pattern of expression that affects what people think about your company. The more consistent your messaging, the more consistent your branding – whether via words, design, offerings or perspective. Your brand should build awareness and develop trust and loyalty with customers.”

Source: Stacy JacksonImportance of Brand Consistency: 7 Key Approaches for Keeping Aligned

https://www.clearvoice.com/blog/brand-consistency-why-its-so-important-how-to-achieve-it/

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BRANDING

Promotes recognition

Sets you apart

Represents your organization and mission

Creates clarity

Provides value

Encompasses entire voter experience

The way the voter perceives you

Standardizes your materials

Strengthens voter experience

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YOUR BRAND =

YOUR IDENTITY

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Know Your Audience:Voters/General PublicPoll WorkersPolling PlacesElected OfficialsOther Supervisors of Elections

NEWSLETTER TIPS

Create and maintain contact lists

Create content calendars with article deadlines and publication dates

Build your general public listBring branded sign-up sheet to all outreach events and display at offices

Write procedures

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Types of information we include in newsletters:

Election updates

Employee recognition

Poll Worker updates

Election calendar

Registration Stats

Voter Outreach: By the Numbers

Department updates

News

Message from Supervisor Turner

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OUR NEWSLETTER:ELECTION CONNECTION

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BRANDING TIPS

Know your brand’s tone, especially when writing. Social media comments should have consistent voice and tone.

Be CONSISTENT across all mediums in messaging, content, design and beyond.

Develop and adhere to your brand colors

Create a logo

Develop and adhere to your brand fonts

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OUR LOGO

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OUR BRAND COLORS

BLUE

Primary Brand Color

RED

Primary Brand Color

HEX: 004C97 HEX: BA0C2F

Secondary BLUE

HEX: #0066ca

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OUR BRAND FONTS

Open SansPrimary Font

Alternate Font

Calibri

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SOCIAL MEDIA GRAPHICS

We created several templates from which to choose. Use them consistently when posting.

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SOCIAL MEDIA GRAPHICS

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SOCIAL MEDIA GRAPHICS

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OUTREACH BROCHURES

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RESOURCESCanva

Create account at canva.com. Incorporate brand colors and fonts.

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MORE BRANDING EFFORTS

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MORE BRANDING EFFORTS