the power of branding · the power of branding. 2 “brand consistency is the pattern of expression...
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Ron TurnerSupervisor of Elections
Sarasota County
SarasotaVotes.com
The Power of Branding
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“Brand consistency is the pattern of expression that affects what people think about your company. The more consistent your messaging, the more consistent your branding – whether via words, design, offerings or perspective. Your brand should build awareness and develop trust and loyalty with customers.”
Source: Stacy JacksonImportance of Brand Consistency: 7 Key Approaches for Keeping Aligned
https://www.clearvoice.com/blog/brand-consistency-why-its-so-important-how-to-achieve-it/
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BRANDING
Promotes recognition
Sets you apart
Represents your organization and mission
Creates clarity
Provides value
Encompasses entire voter experience
The way the voter perceives you
Standardizes your materials
Strengthens voter experience
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YOUR BRAND =
YOUR IDENTITY
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Know Your Audience:Voters/General PublicPoll WorkersPolling PlacesElected OfficialsOther Supervisors of Elections
NEWSLETTER TIPS
Create and maintain contact lists
Create content calendars with article deadlines and publication dates
Build your general public listBring branded sign-up sheet to all outreach events and display at offices
Write procedures
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Types of information we include in newsletters:
Election updates
Employee recognition
Poll Worker updates
Election calendar
Registration Stats
Voter Outreach: By the Numbers
Department updates
News
Message from Supervisor Turner
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OUR NEWSLETTER:ELECTION CONNECTION
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BRANDING TIPS
Know your brand’s tone, especially when writing. Social media comments should have consistent voice and tone.
Be CONSISTENT across all mediums in messaging, content, design and beyond.
Develop and adhere to your brand colors
Create a logo
Develop and adhere to your brand fonts
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OUR LOGO
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OUR BRAND COLORS
BLUE
Primary Brand Color
RED
Primary Brand Color
HEX: 004C97 HEX: BA0C2F
Secondary BLUE
HEX: #0066ca
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OUR BRAND FONTS
Open SansPrimary Font
Alternate Font
Calibri
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SOCIAL MEDIA GRAPHICS
We created several templates from which to choose. Use them consistently when posting.
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SOCIAL MEDIA GRAPHICS
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SOCIAL MEDIA GRAPHICS
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OUTREACH BROCHURES
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RESOURCESCanva
Create account at canva.com. Incorporate brand colors and fonts.
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MORE BRANDING EFFORTS
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MORE BRANDING EFFORTS