the patch, sept. 2013: new contest & promotions rules on facebook

The PatchSocial media new features updates for marketers

September 2013

• New rules for promotions & contests on Facebook• 3 new media-friendly Twitter features• Target & manage top fans on Youtube

• Pinterest e-commerce alerts on price drops of pins• LinkedIn University Page: the alumni connection

FacebookNew rules for promotion & contest on Facebook

Big change: you don’t need anymore third-party apps to manage contests & promotions on a Facebook Page. Implications for brands & agencies

• You can (legally) run a contest with voting mechanism using Like, Share, Comment

• It’s easier for small business to run a contest, and you should put more money on Ads

• Third-party apps still provides a better experience of both managing and playing

FacebookThe edgerank is dead, long live the edgerank!

EdgeRank is dead at Facebook; news feed algorithm now close to 100k weight factors including new ones:

• Story Bumping (older stories you may have liked appears on reconnection)

• Last Actor (your top 50 friends & pages are up’d)

FacebookFree images for Community Managers on Facebook

Community Managers can now legally use tons of free images from Shutterstock on Facebook Pages they manage:

• Search by keywords

• Multiple image uploads

FacebookMore Twitter-like features on Facebook

Facebook catches up on real-time and Twitter with:

• Testing a “Trending” section in the newsfeed based on #hashtags

• Introducing “Chronological by Actor” display of Newsfeed

FacebookPromoting events & restaurants on Facebook

Business owners have two new cool features on their Facebook Page:

• Promoting their events with Facebook ads: more attendees will come

• Booking a table at a restaurant (in the US for now) thanks a partnership with OpenTable

TwitterMore context, more TV & journalism features on Twitter

More media-friendly features for Twitter on Social TV, journalism and conferences/events:

• “Related Headlines” section: tweets can display related articles from selected sources

• TV programs are now pushed with your timeline as they happen

• Local events around you are pushed on mobile through #hashtags and emblematic tweets

GoogleNew report for Google Adwords for better PPC campaigns

Google updates reports for organic and paid search, allowing for:

• Less overlapping keywords

• More suggestions of new keywords

• Overall optimization of adwords strategy

GoogleGoogle City Expert: get exclusive perks for reviews

Google competes with Yelp and local businesses review & rate website with “Google City Expert”:

• Rate & Review more than 50 local businesses

• Get perks & visibility from Google as a “City Expert”

YoutubeYoutube helps brand target “top fans”

Youtube announces new feature for video creators & channels to better know their "top fans”

• A specific dashboard for video creators help identify top fans

• Specific channel allows distribution of exclusive content for top fans

• Combo with Google+: you can put top fans in a Circle and get more data on them

PinterestPinterest launches e-commerce price alert feature

Pinterest now sends you an email notification whenever one of your pins drops in price

LinkedInLinkedIn University pages for alumni and students

A great move and UX for LinkedIn new University Pages

• Showcase top alumni and Details about top industries & positions

• Links to existing LinkedIn groups of the university

InstagramInstagram banning apps with “Insta” or “Gram”

Instagram intends to protect its brand image by forbidding third-party apps connecting to Instagram to use either “Insta” or “Gram” terms in their brand (above: “Luxogram”)

FoursquareFoursquare trying passive tips on the go

Location-based social network Foursquare experiments passive tips on the go:

• App running in background

• Recommendations displayed as notifications as user gets near specific point of interests

FoursquareRetargeting Foursquare users on desktop, mobile

Foursquare partners with Turn and sells part of its check-in data: Brands can do retargeting ads on Foursquare users, will be shown on mobile, tablets, and desktops

Thanks!

Agence Tesla Asia, a social media agency in Singapore and ParisMartin.pasquier@agencetesla.com

Follow us on Twitter @agencetesla or www.agencetesla.asia

Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated

social media new features.