julie sheldon | contest & promotions
DESCRIPTION
TRANSCRIPT
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DATING TIPS FOR SUCCESSFUL
SOCIAL CONTESTING
Julie Sheldon Director of Digital & Social Media
[email protected] 647-895-4871
@juliesheldon
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SOCIAL CONTESTING IS JUST LIKE DATING…
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YOU PREPARE
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YOU CAREFULLY DETERMINE YOUR LOOK
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YOU CHOOSE THE BEST LOCATION
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YOU DETERMINE WHO YOU’D LIKE TO ATTRACT
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YOU ENGAGE WITH YOUR TARGET
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IF THEY ENJOY THE ENGAGEMENT THEY’LL GIVE
YOU SOME INFORMATION
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WITH THE ULTIMATE GOAL OF CONVERTING YOU TO A
FAN
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On today’s agenda:
Discuss best practices around contests
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FOR THE LAST FEW YEARS,
ALL WE’VE BEEN HEARING IS:
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IN THE WORLD OF SOCIAL
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There are a TON of ways to engage your fans through
social.
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Contests Photos Wall Topics Custom Apps Videos Links Questions
40% 27% 24% 22% 21% 13% 11%
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CONTESTS AREN’T JUST ABOUT THE DOLLA DOLLA
BILLS Y’ALL
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IT’S ABOUT CREATING A
MEMORABLE UNIQUE
ENGAGING RELEVANT BRANDED
EXPERIENCE FOR YOUR
USERS
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WE’RE GONNA BREAK THIS DOWN TO MY
22 DATING TIPS FOR SOCIAL CONTESTING
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ANATOMY OF A CONTEST
THE STRATEGY:
THE BUILD:
THE PRIZE:
THE MANAGEMENT:
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ANATOMY OF A CONTEST
THE STRATEGY:
THE BUILD
THE PRIZE
THE MANAGEMENT
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Dating Tip #1 Dating isn’t for everybody
Contests aren’t always the answer
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Don’t hop on the bandwagon for the sake of hopping on the bandwagon and think it
through:
What seems like a good idea at the time, isn’t always a good idea
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You need to ask yourself:
What will success
look like? Why am I
doing this?
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DO YOU WANT:
BOOST SOCIAL VISIBILITY?
ENGAGMENT?
MORE EMAIL OPT-INS?
AUDIENCE?
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Dating Tip #2: Figure out where to take her before the date
Determine the best platform for the
brand and the target demo
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Dating Tip #3 Know what you’re working with
Do an audit of the client’s assets and
review what you are trying to do:
• Picture/Recipes submission?
• Creating content?
• Real-time responses/In the moment give-aways?
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Dating Tip #4 Give your date a good “user-experience”
Don’t forget about mobile!
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Dating Tip #5 Timing is everything
• What else is going on at that time? • Are you cannibalizing another program or complementing it? • Launch timing – consider your audience • Would a smaller on-page contest be better?
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Dating Tip #6 Size Doesn’t Matter
On-page contesting could be the answer
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ANATOMY OF A CONTEST
THE STRATEGY
THE PRIZE
THE MANAGEMENT
THE BUILD:
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Dating Tip #7 Figure out what she likes to do
Make your contest around people’s current behaviour
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Dating Tip #8 Give a little, get a little To Like-gate or not to Like-gate?
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Dating Tip #9 Easy on the questions! Don’t collect more information than you need
Would you rather…
Have you ever lied to your boss?
What animal would you be?
Have you ever been constipated?
Boxers or Briefs?
Kim Kardashian or Beyoncé? What’s your brother’s girlfriend’s
Mom’s name?
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Dating Tip #10 People do their homework
People read Rules & Regs
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Dating Tip #11 People don’t do their homework
People don’t read Rules & Regs
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Dating Tip #12 People want to post-game after a date
Don’t forget the share widget!
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Dating Tip #13 You have her attention, ask for her number!
Don’t forget the opt-in
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ANATOMY OF A CONTEST
THE STRATEGY
THE MANAGEMENT
THE BUILD
THE PRIZE:
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A quick poll
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Dating Tip #14 Don’t attract Gold diggers
Do not give away cash or pre-paid Visas unless it ties back to your brand!
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Dating Tip #15 It doesn’t have to be all or nothing
If you can, stagger the prizing throughout the life of the contest.
When it’s one grand prize, it’s demotivating.
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Dating Tip #16 No one wants to jump through hoops
If you’re going to have a high barrier to entry, make the prize awesome
and worth it
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Dating Tip #17 Don’t string your date along If your contest period is long, don’t wait until
the end to start fulfilling
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Dating Tip #18 Everyone needs closure Don’t forget the Contest Close page
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ANATOMY OF A CONTEST
THE STRATEGY
THE BUILD
THE PRIZE
THE MANAGEMENT:
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Dating Tip #19 Follow-through all of the way
If you are doing the contest, you need to do the community management
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Dating Tip #20 It’s ok to self-promote!
Get people excited!
Promote it through the editorial calendar, engage with people, link to submissions. You
need to the get word out!
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Dating Tip #21 It’s ok to play the field
Use multiple social platforms to cross-promote
It helps extend your reach and educates users on your multiple social networks
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Dating Tip #22 Don’t be over-eager!
It’s ok to not respond immediately…
…but do respond –even if it’s to thanking people for their responses.
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And now for a game!!
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What did they do
right?
What did they do wrong?
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What did they do right?
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What did they do right?
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What did they do right?
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What did they do
right?
What did they do wrong?
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Just remember: #1 Dating isn’t for everybody
#2 Figure out where to take her #3 Know what you’re working with #4 Give her a good user experience
#5 Timing is everything #6 Size doesn’t matter
#7 Figure out what she likes to do #8 Give a little, get a little #9 Easy on the questions
#10 People do their homework #11 People don’t do their homework
#12 People want to post-game #13 Ask for her number!
#14 Don’t attract gold diggers #15 It doesn’t have to be all or nothing
#16 No one wants to jump through hoops #17 Don’t string your date along
#18 Everyone needs closure #19 Follow through all the way
#20 It’s ok to self-promote #21 Don’t be over-eager
#22 It’s ok to play the field
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And you should have a very happy and successful
contest!
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Julie Sheldon
Director of Digital & Social Media [email protected]
647-895-4871 @juliesheldon