the new traditional

The New Traditional

kps3.com

What’s changing in the marketing and

communications professions, and even

more importantly, what’s ahead?

Announcing the re-emergence of human beings.

People are still behind the technology.

Relationships still bring value. Lots of it.

The customer experience might be eyeball

to eyeball. Or it might happen inside of

websites, text messages, emails, videos,

mobile apps and social media platforms.

Skills are needed to be able to

communicate and establish relationships

within each of those arenas.

THE NEW TRADITIONAL - WHAT’S HAPPENING IN ...

People Process Power

People

Peoplework: How to run a people-first

business in a digital-first world.

By Austin Allison and Chris Smith

P2P replaces B2B and B2C. The People Revolution.

Technology has allowed us to become glued

together. However, as time passes, the

experience will be much less mechanical and

linear, while becoming more real and natural.

SO WHAT KIND OF PEOPLE DO WE HIRE IN ORDER TO WORK IN A P2P WORLD?

Intelligence

Experience

Skill sets

Talents

Mindset

Attitudes

Passion

KPS3

If the fit isn’t right, let it go.

Process

Digital Revolution = Efficiencies.

Digital Revolution = Distractions.

Distractions = Efficiencies

What are the distractions

now vs. in the “old days?”

Where should you be

spending your time?

Hint: Purpose.

Be urgent about the right things.

of web leads in business come

from simply choosing the first

person they speak with.

70%

Speak with

PurposeThe guideline to solutions

FocusNo more than 3 things for humans

At KPS3 we have an initiative called

“Better Project Management.”

AKA - better efficiency with

client project management.

What do you have?Are you as efficient as you want to be?

Flat organizational structure

Team structure vs. hierarchical

Internal departments - internal ‘accounts’

Accepting the chaos that can come with change

ORGANIZATION: HOW ARE COMPANIES GOING TO BE STRUCTURED DIFFERENTLY TO SUCCEED.

Power

Who has it?

Influencei.e. PR, government affairs, fund

development, sales, outreach.

Nevada Health Link OutreachA formalized approach to humanism

Outreach events

Community presentations

Distribution locations

School Initiative

Home Visit Network

Door-to-door canvassing

OUTREACH AS PART OF MARKETING

Metrics

The goal was exceeded by 582,767 touch points.

Original outreach touch point goal 1,066,569

Without a team of people and the power and influence it

wouldn’t have been possible.

Since everyone is digital should we revert to human to stand out?

What about the Snowden effect?

SOME OTHER QUESTIONS TO PONDER:

No matter what the business model or

product is, it is always people on both

sides of the transaction.

One last thing

Thank you

kps3.com