the new brand landscape
Post on 21-Oct-2014
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Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.
TRANSCRIPT
Most Information flows in a uniform adoption curve
This information makes people demand change ...
... but organisations are slow to change
which is getting faster
Endsleigh Insurance
Endsleigh Insurance
Endsleigh Insurance
Endsleigh Insurance
Endsleigh Insurance
Endsleigh Insurance
Endsleigh Insurance
Endsleigh Insurance
We’re consuming resources as though there are 3 planets, not 1
Sustainability isn’t compatible with consumerism in it’s current form
Source: WWF, One Planet Living 2009
Endsleigh Insurance
Endsleigh Insurance
The world cannot support 9bn consumers
There are not enough resources
Source: WWF, One Planet Living 2009
Source: US Census
Endsleigh Insurance
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