the new brand landscape

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Post on 21-Oct-2014

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Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.

TRANSCRIPT

Page 1: The New Brand Landscape
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Most Information flows in a uniform adoption curve

This information makes people demand change ...

... but organisations are slow to change

which is getting faster

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Endsleigh Insurance

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Endsleigh Insurance

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Endsleigh Insurance

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Endsleigh Insurance

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Endsleigh Insurance

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Endsleigh Insurance

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Endsleigh Insurance

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Endsleigh Insurance

We’re consuming resources as though there are 3 planets, not 1

Sustainability isn’t compatible with consumerism in it’s current form

Source: WWF, One Planet Living 2009

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Endsleigh Insurance

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Endsleigh Insurance

The world cannot support 9bn consumers

There are not enough resources

Source: WWF, One Planet Living 2009

Source: US Census

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Endsleigh Insurance

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