the new approach on government mobile apps development

The new approach on government mobile apps

development

Assoc.Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute11 March 2014

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Mobile Trends

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Mobile Trends

The era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is one of a variety of environments IT

Thailand Mobile Subscribers 89.98 Million, Penetration Rate 131.84%

Smartphone penetration in Thailand is now 31% [Ourmobileplanet, August 2013].

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Worldwide Devices Shipments

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Worldwide Devices Shipments by OS

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Smartphone Marketshare Q3: 2013

Source Gartner

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Top-5 smartphone vendors

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Tablet Marketshare Q3: 2013

Source IDC October 2013

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Mobile Apps

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The Store Index

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Mobile Application Store

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Mobile Application Development

Source KMS Technology

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Mobile Applications

Hybrid approach allows developers to write HTML5 code once and deploy it on multiple platform.

Nevertheless, native apps won't disappear, and will always offer the best user experiences and most sophisticated features.

More than 50% of companies will look to the cloud for their mobile app deployments.

By 2017, mobile app download is expected to exceed 200 billion per year, and revenues will reach $63.5 billion. [Portio Research]

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Mobile Web

A design approach that optimises users’ viewing experiences across a wide range of devices.

Pro:● it is your website, so costs are

minimised and service iteration simplified

● uses open standards (HTML5)● no gatekeepers to constrain

access● performance still good● clear winning strategy for ‘utility’

services

Con:● not persistent on device● some device features

unavailable● requires internet connection● not snappy enough for some

complex services (eg Spotify, Facebook, Skype)

● no ‘download and buy’ revenue stream

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Native Apps

Native apps are downloadable software applications that run using the device’s operating system code and APIs.

Pro:● revenue (download and buy)● persistent presence on device● can access all functions on a

device● snappier performance in

general● can be used offline, in some

cases

Con:● expensive to develop and

maintain● needs several different versions ● can only be downloaded via

gatekeeper app stores ● most apps are rarely

downloaded, and even then hardly used

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Hybrid & Cross-Platform SDKS

Source KMS Technology

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Government Mobile Apps

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“Standalone mobile apps will only be considered once the core web service

works well on mobile devices, and if specifically agreed with the Cabinet Office”

The November 2012 Digital Strategy

UK Government’s position on Mobile Apps

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UK Government’s position

Native apps could not be developed without Cabinet Office approval.

Ensuring your service meets the Digital by Default Service Standard means it will work well on mobile devices.

Making your data and application programming interface (API) available for reuse

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USA.gov Apps Gallery

Launched in July 2010 with 20 apps

Now have over 115 apps: 73 iPhone, 35 Android, 14 iPad, 4 Blackberry, 46 mobile sites)

Over 1.37 million visits

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NASA App FBI's Most wanted WhiteHouse.gov

US Postal Services Army Info &News Transportation Security

Cool US Government Apps

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IRS2go BMI CalculatorAHRQ Electronic

Preventive Services

Library of Congress Smithsonian Channel

Cool US Government Apps

USA Jobs

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Mobile Apps for e-Services

Need to support many platforms; mainly iOS and Android

Back-end government e-services should provide application programming interface (API) / Web Services

Most government mobile apps are freely avialable on app stores.

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www.facebook.com/imcinstitute

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Thank you

thanachart@imcinstitute.comwww.imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute