the new approach on government mobile apps development
DESCRIPTION
Presentation by IMC Institute at a seminar on "GAC: The new ERA of e-Government" by EGA; 11 March 2014TRANSCRIPT
The new approach on government mobile apps
development
Assoc.Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute11 March 2014
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Mobile Trends
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Mobile Trends
The era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is one of a variety of environments IT
Thailand Mobile Subscribers 89.98 Million, Penetration Rate 131.84%
Smartphone penetration in Thailand is now 31% [Ourmobileplanet, August 2013].
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Worldwide Devices Shipments
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Worldwide Devices Shipments by OS
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Smartphone Marketshare Q3: 2013
Source Gartner
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Top-5 smartphone vendors
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Tablet Marketshare Q3: 2013
Source IDC October 2013
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Mobile Apps
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The Store Index
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Mobile Application Store
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Mobile Application Development
Source KMS Technology
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Mobile Applications
Hybrid approach allows developers to write HTML5 code once and deploy it on multiple platform.
Nevertheless, native apps won't disappear, and will always offer the best user experiences and most sophisticated features.
More than 50% of companies will look to the cloud for their mobile app deployments.
By 2017, mobile app download is expected to exceed 200 billion per year, and revenues will reach $63.5 billion. [Portio Research]
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Mobile Web
A design approach that optimises users’ viewing experiences across a wide range of devices.
Pro:● it is your website, so costs are
minimised and service iteration simplified
● uses open standards (HTML5)● no gatekeepers to constrain
access● performance still good● clear winning strategy for ‘utility’
services
Con:● not persistent on device● some device features
unavailable● requires internet connection● not snappy enough for some
complex services (eg Spotify, Facebook, Skype)
● no ‘download and buy’ revenue stream
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Native Apps
Native apps are downloadable software applications that run using the device’s operating system code and APIs.
Pro:● revenue (download and buy)● persistent presence on device● can access all functions on a
device● snappier performance in
general● can be used offline, in some
cases
Con:● expensive to develop and
maintain● needs several different versions ● can only be downloaded via
gatekeeper app stores ● most apps are rarely
downloaded, and even then hardly used
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Hybrid & Cross-Platform SDKS
Source KMS Technology
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Government Mobile Apps
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“Standalone mobile apps will only be considered once the core web service
works well on mobile devices, and if specifically agreed with the Cabinet Office”
The November 2012 Digital Strategy
UK Government’s position on Mobile Apps
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UK Government’s position
Native apps could not be developed without Cabinet Office approval.
Ensuring your service meets the Digital by Default Service Standard means it will work well on mobile devices.
Making your data and application programming interface (API) available for reuse
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USA.gov Apps Gallery
Launched in July 2010 with 20 apps
Now have over 115 apps: 73 iPhone, 35 Android, 14 iPad, 4 Blackberry, 46 mobile sites)
Over 1.37 million visits
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NASA App FBI's Most wanted WhiteHouse.gov
US Postal Services Army Info &News Transportation Security
Cool US Government Apps
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IRS2go BMI CalculatorAHRQ Electronic
Preventive Services
Library of Congress Smithsonian Channel
Cool US Government Apps
USA Jobs
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Mobile Apps for e-Services
Need to support many platforms; mainly iOS and Android
Back-end government e-services should provide application programming interface (API) / Web Services
Most government mobile apps are freely avialable on app stores.
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