the nature of work has changed. -...

© 2014 Citrix. Confidential.1

The nature of work has changed.

© 2014 Citrix. Confidential.2

It’s no longer a place we go.

© 2014 Citrix. Confidential.3

It’s a thing we do.

© 2014 Citrix. Confidential.4

…have nearly disappeared.

The boundaries between work and life

© 2014 Citrix. Confidential.5

FreelancersDispersed Non-routine Fluidity

Trends impacting the future of work

Social

© 2014 Citrix. Confidential.6

Teams are more dispersed

more locations

used by

companies

50%By 2020

© 2014 Citrix. Confidential.7

20% 50%In 2011 By 2020

% of Fortune 100 workforce who are contractors

Work includes freelancers

© 2014 Citrix. Confidential.8

Work is increasingly non-routine

Routine Transactions or Production Line

ComplexInteractions

© 2014 Citrix. Confidential.9

Work is more fluid

Of employed

Canadians will be at

least partially mobile

73%By 2016

© 2014 Citrix. Confidential.10

of companies use

social networking, blogs,

and/or video sharing72%

Work is more social

Moving beyond conversations to getting work done

© 2014 Citrix. Confidential.11

CostsPer Person

$20KDowntime

30%

Productivity

30%

Benefits of powering mobile workstyles

© 2014 Citrix. Confidential.12

Born Global

© 2014 Citrix. Confidential.13

WORK BETTER. LIVE BETTER.

Municipal Solution

Municipal Solution

#workshifting

@WORKshift

@robynbews

@calgaryeconomic

WORKshift

"There is no reason

anyone would want

a computer in their

home." Ken Olson, president, chairman and founder

of Digital Equipment Corp., 1977

"I think there is a

world market for

maybe five

computers.”Thomas Watson, chairman of IBM, 1943.

"If I had asked people

what they wanted,

they would have said

faster horses." Henry Ford

"The Americans have

need of the

telephone, but we do

not. We have plenty

of messenger boys.”Sir William Preece, chief engineer of the British

Post Office, 1876.

The future is knocking…

“If you understand the Net Generation (Y), you will

understand the future. You will also understand how our

institutions and society need to change today.”

DON TAPSCOTT

T R E N D S

Has

technology’s

promise to

create work/life

balance failed? 75%

Increase in virtual

collaboration from

2011-2012

GENSLER RESEARCH

The amount of the day that

employees actually spend

at their desks.

Mobility is not going to moderate

“In 2019, Gen X will finally be in charge.

And they will make some big changes.”

GLOBAL LEAD

76%Total working-at-

home population

that work for the

for-profit sector

BYOD

Canadian cities report some of

the worst congestion in the worldTODAY CANADIANS ARE MORE

STRESSED OUT THAN EVER BEFORE.There are more mobile connections being

made each day than people being born.

COLLABORATION

VS

PRESENTEEISM

45 %

One quarter of all meetings

are now virtual

82% of companies of

Forbes 2011 100 best

companies to work for

offered flexible work

options

E X E C U T I V E S U M M A R Y

WORKshift is:

A management strategy/culture

by which employees are empowered to work where and when they

are most effective with a focus on results rather than presenteeism.

For you, WORKshift is:

A business-friendly, environmentally responsible strategy that

promotes increased employee productivity, reduces unnecessary

commutes and reduces the strain on public transportation and roads.

Where we

came from

• 30+ organizations in various phases of adoption including TransCanada, Woodruff

Sweitzer, ATB, Eagle, Enmax

• Economic Development: 2 international companies select Calgary as Canadian head

office

• Growing engagement from other municipalities and regions around Canada, Europe,

US with numerous requests for replication

• >80 unpaid media hits

• >20,000 unique visits to website

• 9 international marketing awards

• Metrics (18 months)

• >300,000 kms of driving avoided

• >70,000 kgs of CO2 avoided

C A L G A R Y P R O G R A M

2 0 0 9 - 2 0 1 1 : a s n a p s h o t

O U R V I S I O N

WORKshift is an enterprise dedicated workplace transformation.

WORKshift and its team of Founders and partners are dedicated to promoting, educating and

accelerating the adoption of flexible work programs that allow companies across Canada to finally

accept and embrace our changed world.

Our vision is to transform the way work is done.

By partnering with regions across the country who have an appetite for reducing congestion and

improving the livability and competitiveness of their city, we support a wholesale change in the way

work gets done in Canada.

What’s in it for organizations?

Improved retention and attraction of talent

Optimized real estate

Improved productivity

Reduced absenteeism

Improved CO2 footprint

Enhanced brand

Disaster preparedness

B U S I N E S S M O D E L / TA R G E T S E G M E N T S

What’s in it for municipalities?

Reduced congestion and CO2 emissions

Improved livability

Attract talent and business

Reduced stress on infrastructure

smart city status

What we provide:

A turn-key solution

with a trusted

process and brand

to help them

promote remote

work

What we provide:

An independently

developed program

with a suite of tools,

resources and

expertise that helps them

achieve WORKshift

Certification

Education, awareness & promotion of WORKshifting as a business strategy

Tools and resources for business to encourage adoption

Resources for the teleworker, managers

Participation: pilot program

Measurement and reporting of TBL benefits

K E Y E L E M E N T S

a trusted process and brand to promote remote work

PR strategy and support

materials

training

networking with Founders and world-class experts

ongoing support and development

WE PROVIDE:

WHICH RESULTS IN:

access to key decision makers in your local organizations

simplified process to encourage pilot adoption

ecosystem support for pilot consideration and adoption: HR, IT, real

estate

AND…

Infrastructure

Awareness/PR/media

Community & business engagement

Impact assessment

Benchmarking/data

M U N I C I PAL T O O L K I T O V E R V I E W

C U R R E N T C I T Y PA R T N E R S

A solution: but what’s

the problem?

The change is inevitable

but for it to happen, organizations need

standards and processes.

T H E P R O B L E M

Current issue parallels green

building standardization 15 years

ago

Absence of governing

organization

to build consensus

Organizational paralysis

Ad hoc or proprietary processes

lack credibility

Trends putting pressure on status

quo

T H E P R O B L E M

Flexible work implementation today WORKshift

idea

get more

info

business

case

pitch to

a team

pilot

approval

Awareness/education

Consult

Business case development

Implementation assistance

Impact measurement/assessment

Certification

measure

results?

C E R T I F I C AT I O N

In 2014 WORKshift (with Founding partners at

KPMG, Citrix and Shaw) will do for the workforce

what LEED did for buildings

Create standards, tools, benchmarks and certification

criteria

o Define what it means to have a “flexible” workforce

o Provide a comprehensive roadmap/playbook for implementations

o Promote the adoption of WORKshift within organizations

o Recognize leadership

o Stimulate competition among employers

o Influence policy makers

o Raise awareness of the benefits associated with adopting WORKshift

o Transform workplaces

Never-before-documented road map for

taking organizations from awareness to

adoption

Including: case studies, needs/requirements framework, stakeholder

analysis template, enrollment process, employee training objectives,

surveys, real estate metrics etc.

1. The Workshift Spectrum

2. Investigate

3. Discover

4. Design

5. Engage

6. Launch

7. Measure

8. Leverage

9. The Future of Workshift

W o r k s h i f t , t h e b o o k

20 years from now,

will people laugh at the business world

for believing that effective work meant

rush hour and cubicles?

Thank You

@WORKshift

About Ottawa

Transit system most successful in North America for a city of its size

Significant cycling and transit increases since 2005

Total daily auto trips increased by 33.5% between 1986-2011

Downtown dominant am peak destination – 26% of work trips

Graphic: Ottawa Citizen

Construction in Ottawa

$500 million in municipal construction projects:

Infrastructure renewal

New cycling and pedestrian infrastructure

Ottawa River Action Plan

$2.1 billion Confederation Line Transit Project

$220 million Highway 417 Widening

Where to begin?

Phased approach

Learn, then work to lead

Appreciate our context

Build win-win offerings

63% of our office market is federal government who are modernizing public

service and exploring new ways of working (Workplace 2.0)

Ottawa is driven by knowledge economy: large number of scientists, engineers

and high-tech workers whose business is innovation. Over 60% of our

workforce is non operational

Second-highest percentage of core working age (25-49) employees in Canada.

1 in 10 origin destination survey respondents said they already work remotely to

some degree.

Why WORKshift?

Why WORKshift?

Economic value proposition oriented toward employers and employees

Established and attractive brand with turnkey resources, credibility and

depth of field

Supports Asset Management and Smart Growth

Strengthen diversity and resiliency of local economy

Cities need to better understand where work is headed and what’s

driving the change

What we've learned?

Demand is high, and highly diverse

Businesses appreciate the effort

Support at a senior level is critical

Great way to get input on how to improve public outreach

Getting in a room with the right people is critical

Relationships matter, and sustaining them matters more

Challenges,

Surprises

and

Unexpected

Outcomes

Thank You

chris.swail@ottawa.ca

@WORKshift