the lean startup - simplified

The Lean Startup

Stefano Bernardi

Inspired by Eric Ries and Steve Blank

Who Am I?

Most Startups Fail

What is a Startup?

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

•  “Whe know what customers want”

•  “We can accurately predict the future”

•  Advancing the plan = Progress

Founders’ Shadow Beliefs

New startup plan:

•  Ship in less than six months – a horribly buggy beta product (MVP)

•  Charge from day one

•  Ship multiple times a day

•  No PR, no launch

•  Commodity technology stack, highly leveraged

•  Customer development – find out what customers want before you build it.

•  •  Agile (lean) product Development

Traditional Product Development Unit of Progress: Advance to Next Stage

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Product Development at Lean Startup Unit of Progress: Validated Learning About Customers ($$$)

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Customer Development

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Inspiration

Eric Ries http://www.startuplessonslearned.com/

Sean Ellis http://startup-marketing.com/

Dave McClure http://500hats.typepad.com/

Steve Blank http://www.steveblank.com/

Reading

Sean Ellis http://startup-marketing.com/

Steve Blank http://www.steveblank.com/

Contatti

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