the leadership challenge and roi

The Leadership Challenge and ROI

Brooks Rehabilitation

Brooks Facts• 143 bed rehab hospital

• 25 outpatient clinics

• Home health services

• 68 bed skilled nursing facility

• Post acute – It’s what we do, It’s all we do!

Our Challenge• High growth

• No leadership or management development

• New business lines

• Culture shift

Our Need• Grow leadership talent

• Find a simple and elegant solution that was sustainable and flexible

• Transcend the organization hierarchy

The solution would be research and evidenced

based

Our Solution

Our HypothesisDemonstrating the 5 practices and associated 30 behaviors would increase our bottom line and return on investment (ROI) .

Our Measurement

Each participant completes the LPI 360 before participating in class and again 12 – 18 months after finishing the course

Our LPI Results

40.042.044.046.048.050.052.054.0

Mo

del

Insp

ire

Ch

alle

nge

En

able

En

cou

rage

Past

Current

The Course Structure

• 12 week program–2.5 hrs/wk of

classroom time–2-5 hrs/wk of

homework

• LPI –Before class–12-18 months

post

• Voluntary

• Individual development plan

• Action learning

assignments

The Course Structure• Conceptual learning

• Align visions and change projects

• Initially: –Director Level and Above

• Now: –Open to entire employee population

Action Learning

Relevant Action Learning • Establish strong executive sponsorship

• Select business challenges and scope them appropriately

• Invest in participants with high leadership potential

• Challenge your action learning teams

• Communicate broadly about your program

Course Detail

Conceptual Class

Review LPI data

Discussimportant concepts

Learning activities

Homework

Meet with next level

leader

Dialogue about

assignment

Prepare to share in class

Lab Class

Share action learning

assignment

Provide and receive

feedback

Practice before sharing with constituents

Apply

Incorporate class feedback

Dialogue and share with

constituents

Dialogue with next level

leader

How does this translate to ROI?

• Solves real business problems

• “Better, Faster, Cheaper”

• Culture is shifting

Action Learning Examples• Online Scholarly Resource Center

• eStubView

• Reducing patient cancellation rates

• Center for Sports Therapy referrals from CIU

• New Performance Planning Tool

Project # 1: Easy to accessevidenced based clinical research

Project #2: eStubView Electronic Payroll Communication

Project #3: Simple idea to decrease cancellation rates

• “On the floor, out the door”

• Corrected process problems

Q2 ‘09

21.95%

Q2 ‘10

17.92%

Q3 ‘10

15.55%

Project #4: Center for Sports Therapy Referrals from CIU

Project # 5: OP Performance Appraisal

Project #5 OP Performance Appraisal

% of Clinics with SS Payout

Increase 28%

December ‘09

46%

December ‘07

18%

Other Outcomes Outcomes

Open New Spine and Neck Clinic Promoted manager of smaller center who had completed Leadership Challenge, the Residency Program, and who had designed the Scholarly Resource Center as his Change Project during class

Reorganize Outpatient Division into Regions as Growth Continued

3 of 4 regional managers promoted from within after taking Leadership Challenge; previously, organization looked outside for this kind of talent

Continued Growth in Orlando Area Promoted clinic manager to oversee 3 clinics; again, previously, organization looked externally for this kind of leadership talent

Grow Women’s Health Business Line Director of business line has asked that all clinicians with this specialty come through as a group this Fall

In Summary

We have proved our hypothesis!

Increasing the frequency of the 30 behaviors associated with

the 5 practices positively impacted the organization’s bottom line and return

on investment.

Our Success

Improved speaking skillsImproved feedback skillsIncreased employee engagementBuilding a pool of leaders at all levelsChanged the lexicon

Employees are asking, “How can I make a difference?”