the latest trends in the webranking 2015 - martina scapin - webranking 2015
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in collaboration
with
WEBRANKING 2015
@tiniscapin
MARTINA SCAPINConsultant @Lundquist
“The latest trends in the Webranking 2015”
The latest trends in the Webranking 2015 – 2016
Research
15 December, 2015
Page 3
What is Webranking?
19thinternational edition, 14th
in Italy
70 companies included
802 companies ranked globally
460+ replies to two surveys
= A communications stress test
15 December, 2015
Page 4
The Communications Stress Test
20152014 VS
Who passed the stress test?
Passed (50 points or more)
Held back (between 30 and 50 points)
Failed (less than 30 points)
15 December, 2015
Page 5
Who Makes the Top10 this Year and Why?
15 December, 2015
Page 6
Mind the gap: Stakeholder expectations vs what companies actually offer
15 December, 2015
Page 7
Convincing the market
What the market wants….
What our research says….
Gap between supply and demand
Analysts
Italian
companies
European
companies
Financial objectives Strategy
Note: Webranking by Comprend 2015 – 2016
The graph represents the difference between stakeholders expectations (% of those who consider
certain information important) and what companies actually offer (% of companies offering the
information)
15 December, 2015
Page 8
Sustainability – creating value
Some one didn’t get the memo…
What our research says… Italian
companies
Italian
companies
Note: Webranking by Comprend 2015 – 2016
The graph represents the difference between stakeholders expectations (% of those who consider certain
information important) and what companies actually offer (% of companies offering the information)
European
companies
Target
(environmental
and social)
Gap between supply and demand
15 December, 2015
Page 9
Open to dialogue?
But this is what stakeholders want….
This is what companies are presenting….
15 December, 2015
Page 10
Why do we do it
To help companies understand these guys
14TH WEBRANKING AWARDS
#webranking
EUROPEAN SEMINAR
ON DIGITAL CORPORATE COMMUNICATIONS
in collaboration with
&
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