the importance of design

DesignT H E I M P O RTA N C E O F

WORDS BY MATTHEW BLIZEL

CLARITY CONSISTENCYBALANCE

because your designs need to make sense because your design needs unity

because the reader depends on you

RULES OF DESIGN

CLARITY

CLARITYRIVERS

conflict with your

CLARITYCLUTTER

conflicts with your

CLARITYKERNING

conflicts with your

CLARITYFONT CHOICES

conflict with your

RIVERS

RIVERSare caused by justification

CLUTTER

your design is stronger with unity

OF THE SAME FONTSIZE CHANGES

COLLISIONGRAPHICAL ELEMENTS

happens with “too much”

KERNING

this will be easier taught in a gamehttp://type.method.ac/

FONT

Script

Handwritten

marketing script

GoodDog

Displayrosewood std

SANS SERIF SLAB SERIFamerican typewritergil l sans

MODERNdidot

OLD STYLEadobe garamond pro

TRANSITIONALbaskerville

classifications

FONTcombinations

Helvetica BoldAdobe Garamond Pro

Futura BoldBodini

Adobe Caslon BoldUnivers LT Std 47

Adobe Garamond BoldFutura Condensed Medium

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Itatis molendus molenimus dolum Itatis molendus molenimus dolum

Ipsapiciatqui sitior accab ipiet omnihic iendam fuga. Itaspero qui conserita sequod mil inum qui optae quibus pro volut omnisiti commolecus, soluptur?Dae venempel ma ipsant facea doloressunt optati con rendictet odi omnis voluptius ulpa suntempore debitat ur

Ipsapiciatqui sitior accab ipiet omnihic iendam fuga. Itaspero qui conserita sequod mil inum qui optae quibus pro volut omnisiti commolecus, soluptur?Dae venempel ma ipsant facea doloressunt optati con rendictet odi omnis voluptius ulpa suntempore debi-tat ur

Ipsapiciatqui sitior accab ipiet omnihic iendam fuga. Itaspero qui conserita sequod mil inum qui optae quibus pro volut omnisiti commolecus, soluptur?Dae venempel ma ipsant facea doloressunt optati con rendictet odi omnis voluptius ulpa suntempore debitat ur

Ipsapiciatqui sitior accab ipiet omnihic iendam fuga. Itaspero qui conserita sequod mil inum qui optae quibus pro volut omnisiti commolecus, soluptur?Dae venempel ma ipsant facea doloressunt optati con rendictet odi omnis voluptius ulpa suntempore debitat ur

CONSISTENCYGRIDS

conflict with your

CONSISTENCYCOLOR

conflict with your

CONSISTENCYCOLOR

conflict with your

KERNING

this will be easier taught in a gamehttp://type.method.ac/