the importance of design
DESCRIPTION
Helping out the High School publicationTRANSCRIPT
DesignT H E I M P O RTA N C E O F
WORDS BY MATTHEW BLIZEL
CLARITY CONSISTENCYBALANCE
because your designs need to make sense because your design needs unity
because the reader depends on you
RULES OF DESIGN
CLARITY
CLARITYRIVERS
conflict with your
CLARITYCLUTTER
conflicts with your
CLARITYKERNING
conflicts with your
CLARITYFONT CHOICES
conflict with your
RIVERS
RIVERSare caused by justification
CLUTTER
your design is stronger with unity
OF THE SAME FONTSIZE CHANGES
COLLISIONGRAPHICAL ELEMENTS
happens with “too much”
KERNING
this will be easier taught in a gamehttp://type.method.ac/
FONT
Script
Handwritten
marketing script
GoodDog
Displayrosewood std
SANS SERIF SLAB SERIFamerican typewritergil l sans
MODERNdidot
OLD STYLEadobe garamond pro
TRANSITIONALbaskerville
classifications
FONTcombinations
Helvetica BoldAdobe Garamond Pro
Futura BoldBodini
Adobe Caslon BoldUnivers LT Std 47
Adobe Garamond BoldFutura Condensed Medium
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Ipsapiciatqui sitior accab ipiet omnihic iendam fuga. Itaspero qui conserita sequod mil inum qui optae quibus pro volut omnisiti commolecus, soluptur?Dae venempel ma ipsant facea doloressunt optati con rendictet odi omnis voluptius ulpa suntempore debitat ur
Ipsapiciatqui sitior accab ipiet omnihic iendam fuga. Itaspero qui conserita sequod mil inum qui optae quibus pro volut omnisiti commolecus, soluptur?Dae venempel ma ipsant facea doloressunt optati con rendictet odi omnis voluptius ulpa suntempore debitat ur
CONSISTENCYGRIDS
conflict with your
CONSISTENCYCOLOR
conflict with your
CONSISTENCYCOLOR
conflict with your
KERNING
this will be easier taught in a gamehttp://type.method.ac/