the human element - valor econômico€¦ · human element bob garfield . bullet points! salvação...

01/10/2012

THE HUMAN ELEMENT

Bob Garfield

Bullet points!

Salvação

Não, a sério

“I love Apple”.

About 3,270,000 results

“I love Starbucks”!

About 2,700,000 results

“I love Zappos”!

About 1,940,000 results

Citibank: 21,000

AT&T Wireless: 7,890

Exxon: 4,730

293,000

I

Product Era

Consumer Era

Esta não é a realidad. É uma idealização da realidade.

Product Era

Product Era

Edelman Trust Barometer

Product Era

S&P 500

(157%)

“FoE”

(1646%)

Stock Returns over a

15 Year Period (’96-’11)

10-to-1 Performance

Everything you do is the new media department.

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

“Touching and enhancing people’s lives through the joy that is Krispy Kreme.”

Krispy Kreme

KFC

Krispy Kreme Facebook

Prepare to Cringe

“Our challenge is to assertively Network economically sound methods of empowerment so that we may continually negotiate performance-based infrastructures.”

“Integrity, trust and respect.”

“The Human Element”

A Just Cause, or just ’cause

“We believe in the equality of the genders and that all people should be able to pursue their goals without fear. We believe that by acting courageously, supporting others, empathizing with their challenges, and finding innovative solutions, we can help women to be more fearless.”

Let Her Jump

Human Beings Being Human

Marketing Guru