the human element - valor econômico€¦ · human element bob garfield . bullet points! salvação...
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01/10/2012
THE HUMAN ELEMENT
Bob Garfield
Bullet points!
Salvação
Não, a sério
“I love Apple”.
About 3,270,000 results
“I love Starbucks”!
About 2,700,000 results
“I love Zappos”!
About 1,940,000 results
Citibank: 21,000
AT&T Wireless: 7,890
Exxon: 4,730
293,000
I
Product Era
Consumer Era
Esta não é a realidad. É uma idealização da realidade.
Product Era
Product Era
Edelman Trust Barometer
Product Era
S&P 500
(157%)
“FoE”
(1646%)
Stock Returns over a
15 Year Period (’96-’11)
10-to-1 Performance
Everything you do is the new media department.
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
“Touching and enhancing people’s lives through the joy that is Krispy Kreme.”
Krispy Kreme
KFC
Krispy Kreme Facebook
Prepare to Cringe
“Our challenge is to assertively Network economically sound methods of empowerment so that we may continually negotiate performance-based infrastructures.”
“Integrity, trust and respect.”
“The Human Element”
A Just Cause, or just ’cause
“We believe in the equality of the genders and that all people should be able to pursue their goals without fear. We believe that by acting courageously, supporting others, empathizing with their challenges, and finding innovative solutions, we can help women to be more fearless.”
Let Her Jump
Human Beings Being Human
Marketing Guru