the hiring, care and feeding of a social media manager
Post on 10-May-2015
3.243 Views
Preview:
DESCRIPTION
TRANSCRIPT
@TomMartin
The Care and Feeding of a Social Media Manager
Hiring|don’t hire an INTERN!
Hiring|don’t hire an INTERN!
Hiring|hurdle
fluent in two languagesdigitaltradi0onal
Hiring|hurdle cri0cal thinking
Hiring|skillsetSocial Media Manager
unique skill set requirementsstrategicanaly0calcrea0vepersuasiveproac0vegreat presenteroutstanding nego0atordeterminedfearless
Hiring|skillsetSocial Media Manager
unique skill set requirementsstrategicanaly0calcrea0vepersuasiveproac0vegreat presenteroutstanding nego0atordeterminedfearless
storyteller
breadcrumb marketing
breadcrumb marketing
What’s a Storyteller Cost?
What’s a Storyteller Cost?
Growing Storytellers
Growing Storytellers
Growing Storytellers
Growing Storytellers
Intern
Partner with Colleges
Radio/Television/Film
Advertising
Social Media
Public Relations
Journalism
Day in the Life...
8a 10a noon 2p 4p 6p 8p 10p
Monitoring/Responding to Conversation
Publishing &
Seeding Content
Creating Content&
Analyze TrafficLunch
Scheduling Content #Chats &
Responding
Copyright © 2010 Converse Digital, LLC
Android iPhone4
Social Media tools - smartphone
Copyright © 2010 Converse Digital, LLC
Flip Kodak Zi8 iPhone4
video only video & photo video, photo & audio
Social Media tools - video capture
Copyright © 2010 Converse Digital, LLC
Social Media tools - video capture
Copyright © 2010 Converse Digital, LLC
Social Media tools - ligh0ng & audio
Mobile -‐ Three Point Lighting Kit Wireless Lav Mic
Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
ç
Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
Original Shot Retouched Shot -‐ For Blog
Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
Original Shot -‐ From Client Retouched Shot -‐ For Blog
Social Media tools - soQware
Copyright © 2010 Converse Digital, LLC
Measuring Success
Basic MeasuresFansFollowersSite VisitseNewsleVer subscribersRSS SubscribersBlog Subscribers
Important because you can’t have SALE un0l you’ve established SCALE
Measuring Success
Engagement@Replies on TwiVerComments and Likes on FacebookeMail Opens/ClicksVideo viewsTime on site measurementsTime viewed on videos
Engagement is about quality over quan0ty
Measuring Success
Return on InvestmentAnecdotal evidencePR Value (Blogger coverage)Ad Spend Equivalent (eyeballs)
Measures that tradi0onal adver0sing oriented execu0ves can understand
www.ez.com/HireMe
504-383-4410 | Tom@ConverseDigital.com | HelpMyBrand.com
@TomMartinCopyright © 2010 Converse Digital, LLC
top related