the heart and mind of accessibility evangelism matt may @mattmay

THE HEART AND MIND OF ACCESSIBILITY

EVANGELISMMatt May@mattmay

WHAT IS AN EVANGELIST?

WHAT MAKES A PERSON AN EVANGELIST? Subject-matter knowledge

People skills

Persuasion skills

Understanding people’s problems

BUT WHAT ELSE?

FOOD, WATER, AND…

心 Japanese: kokoro, shin

Pali/Sanskrit: citta

WHY DO YOU CARE?

¯\_(ツ )_/¯

IT’S OKAY TO HAVE THE FEELS

WHAT DO EVANGELISTS DO?

εὔ = “good”

ἀγγέλλω = “I bring a message”

EVANGELIZING ISSUES

INSTEAD OF PRODUCTS

HOW I EXPLAIN ACCESSIBILITY

TEMPLATE FOR ADVOCACYThis is the problem

and this is how it affects people

and you can solve it

and if you don’t, these are the consequences.

THE NEXT ADVOCATE

This is the problem.

THE PROBLEM SOLVERThis is the problem, and this is how it affects people.

THE HEROThis is the problem… and you can solve it.

THE BARGAINERThis is the problem… and if you don’t solve it, these are the consequences.

THE OBSTACLE

HOW TO KILL AN EVANGELIST

OVERWORK

LOSING BATTLES

DISENCHANTMENT

HOW TO STAY HAPPY

MAKE A DIFFERENCE“Be the fireman, and not the cop.” —John Foliot

SAY WHY

In words you believe

In ways that they need

GET PAID

MAKE FRIENDS

DON’T GET HURT

THANKS!mattmay@adobe.com

Twitter: @mattmay

blogs.adobe.com/accessibility

Contact me for a copy of the paper this talk is based on.

Stay positive.

Photo credits: Yogendra Joshi, Aart van Bezooyen, Bark, Mac_2, Tim McElderry, Al King, Eddy Van 3000, Meet the Media Guru, Pete