launching a successful digital accessibility program tim springer matt arana
TRANSCRIPT
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Launching a Successful Digital Accessibility Program
Tim Springer
Matt Arana
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Agenda
Key Concepts• Business Drivers• DAMM• Roadmap Phases
Roadmap• Initiate• Pilot • Scale Up• Maintain
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Key Concepts
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Business Drivers
Digital accessibility programs are driven by a mixture of the following factors:
Why do we care?
Business Drivers
Manage Legal Risk
Eliminate Discrimination
Conform to Laws
Access Markets
SocialResponsibility
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Overarching Model
High level areas of activity or competence needed for an effective digital accessibility program • Program maturity is measured along ten key dimensions:
– Governance, Risk Management, and Compliance– Communications– Policy and Standards– Legal and Regulatory– Fiscal Management– Development Lifecycle– Testing and Validation– Support and Documentation– Procurement– Training
Digital Accessibility Maturity Model (DAMM)
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Roadmap Phases Overview
Initiate• First six months• Get started• Determine high risk areas • Implement some quick fixes• Level one maturity
Pilot• Six to eighteen months• Define a few specific systems to work on for accessibility• Understand what works and doesn’t in context of specific assets• Work towards level two maturity
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Roadmap Phases Overview
Scale Up• Eighteen to thirty-six months• Implement consistent
enterprise-wide systems• Measure and monitor
conformance systemically• Work towards level three
maturity
Mature• Ongoing• Maintain and mature
enterprise-wide systems• Actively manage processes
and procedures• Reporting and active
management of accessibility• Work towards level four and
five maturity
But that’s another show….
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Phase One – Initiate
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Phase Overview
• Understand where the risk is• Address specific high risk areas• Get things moving• Limited and reactive retrofitting and code
fixes• Key Activities
– Define a policy –can always update later– Understand the portfolio– Start some training work– Provide clear, well-tended methods for
getting feedback on accessibility– If organization is subject to regulations or
settlement get a handle on reporting
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Asset Reviews
Accessibility Coverage Questionnaire• Covers functions and markets• Defines relevant laws, guidelines and
standards
Determining Coverage
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Testing
ManualAutomated
Assistive Technology
IdentifyModules
IdentifyUse Cases
Groundwork
Prioritization
Analysis
Authoring
Delivery
Reporting
Asset Reviews
Audit high risk systems for compliance (via third party or in house)• Technical Requirements
– Is it coded properly?– Testing requirements split between Automatic (24.8%), Manual
(48.3%) and Global (26.9%)• Functional Requirements
– Can it be used by people with disabilities?• Support Requirements
– Is it accessibility in deployment?
System Audits
Global
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Program Review
If an organization has a program in place, do a rough review of program against DAMM
Outcomes:• Define key aspects to improve• Define key artifacts to create• Define roadmap specific to the organization• Define budget requirements• Define reporting and ownership structures
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Key Artifacts
Accessibility Coverage Questionnaire• Result of systems review activity• Determine the risk associated with inaccessible ICT, and
inform the RoI for the cost of accessibility implementation• Helps us pick pilot projects to focus on
Organization Wide Compliance Statement• Standard organization wide compliance statement
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Key Artifacts
Accessibility Policy• Accessibility policy covering the entire organization and
addressing key policy areas
Regulatory Calendar• Formal method of tracking deadlines for accessibility filings
Regulatory Filings• Completing regulatory filings including but not limited to
responses to the DoJ or EEOC pertaining to formal ADA complaints, Section 504 plans, etc.
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Key Artifacts
Accessibility Resolution Policy• Defines manner in which accessibility issues are handled and
resolved
Accessibility Issue Submission Form• Publicly available accessibility issue form
Accessibility Training Plan• Plan for training on accessibility• Spans all the phases with increasing levels of detail• Start with stock SaaS model and summits• Mature over time• Define refresh interval and training triggers
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Key ArtifactsAccessibility Policy
• Define target technical standards• Define timeline for adopting and
implementing standards• Provide a copy of policy to personnel• Start training around it
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Key InfrastructureUniversity
• Accessibility Overview Course• Base Technical Track
– Role based– Web, iOS, Android– Top ten certification
• Expert Technical Track– Internal expert certification
• Docs Track– PDF, Word, InDesign– Top ten certification
• SaaS model for courses
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Key InfrastructureHelp Desk
• Contract structure for support– Expert questions– Standards conformance– Program approach
• Testing, testing, testing
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Phase Two – Pilot
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Phase Overview
• Work with a specific set of assets to implement reasonable level of compliance
• Document approaches to compliance
• Start to improve approach to based on lessons learned from each asset
• Define budgets for program
• Begin updates to development lifecycle
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Key Activities
• Appoint a digital accessibility coordinator
• Define a Accessibility Program Office (APO)
• Have them report to an appropriate executive
• Quarterly reporting by Coordinator to executive
• Regulatory and settlement reporting as relevant
Program Management
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Key Artifacts
Accessibility Program Roles and Responsibilities• Roles and responsibilities of the APO
Prioritization Model • Organization-wide prioritization model for what gets done first• Enterprise, asset and best practice level
VPATs, GPATs and Conformance Statements• Normalize public conformance statements for pilot products or
services
Accessibility Technical Standards• Publish an initial set of accessibility technical standards• Generally published in AMP or similar infrastructure
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Key Artifacts
Accessibility Testing Plan• Define the overall testing approach for accessibility• Define key gateways at which accessibility is evaluated in
development process
Quality Control Plan• Integration of accessibility testing plan into current QA process
Accessibility Features Document• Guide for creating and example of an accessibility features
document
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Key InfrastructureProgram Software
Accessibility Validation Platform• Automatic, Manual and Functional
Testing• Reporting and Remediation
Direction• Prioritization of Issues
Standards Management • Best Practices• Standards
Reporting• Compliance tracking over time
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Thank You
Contact Us
Matt [email protected]
Download Slide Deckinfo.ssbbartgroup.com/CSUN2015
Follow Us
@SSBBARTGroup
linkedin.com/company/SSB-BART-Group
facebook.com/SSBBARTGroup
SSBBARTGroup.com/blog
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About SSB BART Group
• Unmatched Experience• Focus on Accessibility• Solutions That Manage Risk• Real-World Strategy• Organizational Strength and
Continuity• Dynamic, Forward-Thinking
Intelligence
• Fourteen hundred organizations (1445)
• Fifteen hundred individual accessibility best practices (1595)
• Twenty-two core technology platforms (22)
• Fifty-five thousand audits (55,930)• One hundred fifty million
accessibility violations (152,351,725)
• Three hundred sixty-six thousand human validated accessibility violations (366,096)
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Appendix
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Maturity Levels
• Level 1: Initial• Level 2: Repeatable• Level 3: Defined• Level 4: Quantitatively Managed• Level 5: Optimizing
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Some other (interesting?) ideas
• More Maturity ≠ Greater Conformance
• Do we need it at all?– Fewer Defects– Better on-time delivery – More likely to be on budget– Increased Quality Software
Management Productivity Index
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Phase Three – Scale Up
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Phase Overview
• Move from targeting specific products and projects to all enterprise activities
• Implement accessibility systemically – Formalize loose program aspects– Harden requirements and guidance for lines of business
• Standardize budgets• Require online self-paced training for all impacted roles• Ensure specific testing artifacts are filed with central office• Clear, maintained policies and standards
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Key Artifacts
Organization Chart• Clearly defined organization chart for
Accessibility Program Office• Clearly executive ownership and
responsibility for accessibility
Accessibility Project Management Plan• Roll out plan for the enterprise
Public Communication Plan• Definition of how this will be communicated to
the public• We’re doing great work – let’s get credit for it
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Key Artifacts
Lifecycle Roles and Responsibilities• Definition of the roles and
responsibilities organization units have in implementing accessibility in the development lifecycle
Development Artifact Guide• A list of the specific development
artifacts LoBs must create and or file with the central Accessibility Program Office
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Key ArtifactsBudgets!
Budget• Well defined, multi-year budget plan for Accessibility Program Office • Driven by the organizational accessibility policy and standards
LoB Accessibility Budget Guidance• Budget guidance provided to individual LoBs with respect to the
implementation and maintenance of the organizational accessibility policy and standard
LoB Accessibility Budgets• Actual budgets defined by individual LoBs with respect to the
implementation and maintenance of ICT under the scope of the organizational accessibility policy and standard
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Key Artifacts
Assistive Technology Supports Statement• Specific understanding of what versions and types of AT will be
supported
ICT Procurement Contract Template• Template contract language for ensuring accessibility of purchased
elements
ICT Procurement Policy• Procurement policy for ensuring accessibility of purchased
elements
Training Calendar• Training calendar of when accessibility training is available• Tracking and reporting on training plan conformance
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Key InfrastructureThird Party Validations
• Proven methodology that addresses technical and functional criteria for conforming to guidelines
• Ability to prioritize trade-offs associated with accessibility implementation
• Functional testing done by people with disabilities
• Annual evaluations of web properties and mobile applications
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Phase Four – Mature
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Phase Overview
• Maintain and continuously improve accessibility program• Actively monitor program implementation• Use data to drive decisions and program evolution• Clear measurement and reporting of accessibility levels
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Key Artifacts
Accessibility Monitoring Plan• Monitoring plan for tracking accessibility implementations
Accessibility Compliance Plan• Plan for measuring and enforcing compliance with the Accessibility
Policy and Accessibility Standards for all ICT
Process Improvement Plans• Specific to development lifecycle integration• Plans resulting from trends, or post-release defects discovered to
improve accessibility reliability going forward• Sprint retrospectives include accessibility discussions
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Key ArtifactsProcurement Maturity
Third Party Compliance Policies and Requirements • Compliance policy for third parties
Procurement Accessibility E-mail Address• Address where inaccessible products or services acquired by the
organizations can be reported
Procurement Checklist• Includes evaluating products/services for accessibility
Vendor Scoring Model• Model and approach for scoring vendors and evaluating vendor
documentation on accessibility
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Key InfrastructureCompliance Monitor
A turnkey monitoring solution that allows enterprise websites to track and validate full regulatory compliance with digital accessibility laws, regulations, and standards
Features:• Dashboard• Organization Compliance • Section & Page• Remediation Guidance• Intelligent Violation Prioritization