the hammer

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Module 6: The Hammer PART 1: Trust & Reach

PART 2: Content Leverage

PART 3: Piggy Backing

PART 4: Link 2 Link

PART 5: RSS Auto-Linking

Part 1: Gaining Trust and Reach

Why Timing and Sequence is So Important to Your SEO Efforts

What Stage Are You In Now •  The Trust Stage: First 30-50 relevant links.

(approx 2-4 weeks) •  The Reach Stage: 200-500 Links (Linkbounder) •  The Viral Stage: Your "rst 1000 Links. (First 60 Days

Limit) •  The Untouchable Stage: Open the #ood gates &

automation

DON’T LEAPFROG!

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Google is about Trust

They simply won’t introduce you to all of their friend until they know

you are really a good guy

IMPORTANT:

If you build on a BRAND NEW site too fast or out of order you could

get sand boxed by Google

Part 2: Content Leveraging

How To AUTOMATICALLY Turn 1 Piece of Content Into 500 and

Sky-Rocket Your Links In the Process!

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Steps to Content Blending

#1 Outsource Your Content Piece #2 Submit and be approved by Ezine Articles #3 Post the original to your blog #4 Enter the content to the Linkbounder

Blender (see video) #5 Save blended articles to a text "le #6 Post blended content inside your own

“Kick Ring” (I’ll explain that in a minute)

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You Can Also Blend… •  Articles for smaller article sites & PDF sites

(NOT EzineArticles.com) •  Classi"ed Ads (LOCAL) etc… •  Social Media and Social Bookmarking Posts**

Part 3: Authority Piggy Backing How to borrow authority from the biggest sites on the web to control

page one

How I Used To Do It…

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Web 2.0 Blogs

•  Relevant Blogs On: Blogger, Wordpress.com, Squidoo, Tumblr, Posterous, Live Journal

•  http://mashable.com/2007/08/06/free-blog-hosts/

How To Dominate Page 1!

Usually just a few links to your Page or Lens will usually get you a PAGE ONE

Google Position on lower competition phrases… In just a few days

The GOAL: Take Over Page One

How To Piggy-Back #1 Establish Accounts at 6 recommended blogs #2 Answer all the questions and "ll out the

pro"les #3 Them the blogs around your main subject #4 Post blended content on a regular basis #5 Answer blog comments as you would on

your main site

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Part 4: The L2L Principle

Boosting the sites that link back to the pages that link to YOU can

multiply your efforts 900X

BAD NEWS: Most of Your Inbound Links

Are Almost Worthless!

Every Link Could Be Worth 900

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Web 2.0 Ring = Relevancy Buffer

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Link2Link: Step-By-Step

#1 Setup your social media, bookmarking and classi"ed ad accounts (using LinkBounder)

#2 “Junk-link” to your Web 2.0 posts

#3 “Junk-link” to the Top 50 sites linking to you (according to Yahoo Site Explorer)

Use Yahoo! Site Explorer to find out who is linking to you:

http://siteexplorer.search.yahoo.com

Part 5: RSS Auto-Linking

When one thing updates… EVERYTHING Updates

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Start by Finding Your Websites RSS Feed

RSS = Table of Contents with Links

“Easy” RSS Submission…

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If That’s All You Do 75 Links For Every Entry!

100 Blog Posts = 7500 Links

But That Ain’t Nothin’

The Next Level:

RSS Mashing

http://pipes.yahoo.com

ALL Your RSS Feeds, including: Your Main Sites WEB 2.0 Blogs Flickr Twitter & Facebook YouTube etc…

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If you add more properties, just add them to your “Pipe”…

…If you add more posts to properties you already have, all the

links get created automatically.

THE PIPE DOES ALL THE WORK!

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Let’s Run The Numbers…

6 Web 2.0 Properties 4 Social Media Sites

3 Bookmarking Sites

100 Posts Each = 97,500 Links (Only About ½ Will Be Found By Google)

* These Links Will Be Spread ALL Over Your Network

Take Over Page One!

“But I thought I was only supposed to send 1000 links back to my site!

Won’t 97,500 freak out Google?”

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Nope. (Remember, these are L2L NOT

inbound links to your main site…)

But there’s one last thing…

Double Your Links By Turning Your “Pipes” Feed Into a

FeedBurner Feed…

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The Number of Links DOUBLE, AND…

…You’re Running It Through a Google Property. (Remember, Google Owns FeedBurner!)

Want To Get Downright

SILLY?

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Remember L2L?

Imagine, creating a pipe for your 50 best backlinks. Just follow the same

steps as above and the result will blow your mind

http://pipes.yahoo.com

Add Your Top 50 Inbound Links (According To Yahoo Site Explorer) To a New Pipe…

To Review: Steps to RSS Mashup #1 Add all the RSS links from all of your Web 2.0 properties

to a Yahoo Pipe #2 Grab the RSS of your pipe and submit it to the RSS

directories using Linkbounder #3 Create a new Feedburner Feed from your Yahoo

Pipe RSS #4 Grab the Feedburner RSS and submit it to the RSS

directories using Linkbounder #5 Repeat the process for your top 50 inbound links

RSS feeds

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WARNING! This is Powerful

Stuff…Go Slowly!