the hammer
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The Hammer module 6TRANSCRIPT
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Module 6: The Hammer PART 1: Trust & Reach
PART 2: Content Leverage
PART 3: Piggy Backing
PART 4: Link 2 Link
PART 5: RSS Auto-Linking
Part 1: Gaining Trust and Reach
Why Timing and Sequence is So Important to Your SEO Efforts
What Stage Are You In Now • The Trust Stage: First 30-50 relevant links.
(approx 2-4 weeks) • The Reach Stage: 200-500 Links (Linkbounder) • The Viral Stage: Your "rst 1000 Links. (First 60 Days
Limit) • The Untouchable Stage: Open the #ood gates &
automation
DON’T LEAPFROG!
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Google is about Trust
They simply won’t introduce you to all of their friend until they know
you are really a good guy
IMPORTANT:
If you build on a BRAND NEW site too fast or out of order you could
get sand boxed by Google
Part 2: Content Leveraging
How To AUTOMATICALLY Turn 1 Piece of Content Into 500 and
Sky-Rocket Your Links In the Process!
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Steps to Content Blending
#1 Outsource Your Content Piece #2 Submit and be approved by Ezine Articles #3 Post the original to your blog #4 Enter the content to the Linkbounder
Blender (see video) #5 Save blended articles to a text "le #6 Post blended content inside your own
“Kick Ring” (I’ll explain that in a minute)
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You Can Also Blend… • Articles for smaller article sites & PDF sites
(NOT EzineArticles.com) • Classi"ed Ads (LOCAL) etc… • Social Media and Social Bookmarking Posts**
Part 3: Authority Piggy Backing How to borrow authority from the biggest sites on the web to control
page one
How I Used To Do It…
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Web 2.0 Blogs
• Relevant Blogs On: Blogger, Wordpress.com, Squidoo, Tumblr, Posterous, Live Journal
• http://mashable.com/2007/08/06/free-blog-hosts/
How To Dominate Page 1!
Usually just a few links to your Page or Lens will usually get you a PAGE ONE
Google Position on lower competition phrases… In just a few days
The GOAL: Take Over Page One
How To Piggy-Back #1 Establish Accounts at 6 recommended blogs #2 Answer all the questions and "ll out the
pro"les #3 Them the blogs around your main subject #4 Post blended content on a regular basis #5 Answer blog comments as you would on
your main site
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Part 4: The L2L Principle
Boosting the sites that link back to the pages that link to YOU can
multiply your efforts 900X
BAD NEWS: Most of Your Inbound Links
Are Almost Worthless!
Every Link Could Be Worth 900
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Web 2.0 Ring = Relevancy Buffer
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Link2Link: Step-By-Step
#1 Setup your social media, bookmarking and classi"ed ad accounts (using LinkBounder)
#2 “Junk-link” to your Web 2.0 posts
#3 “Junk-link” to the Top 50 sites linking to you (according to Yahoo Site Explorer)
Use Yahoo! Site Explorer to find out who is linking to you:
http://siteexplorer.search.yahoo.com
Part 5: RSS Auto-Linking
When one thing updates… EVERYTHING Updates
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Start by Finding Your Websites RSS Feed
RSS = Table of Contents with Links
“Easy” RSS Submission…
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If That’s All You Do 75 Links For Every Entry!
100 Blog Posts = 7500 Links
But That Ain’t Nothin’
The Next Level:
RSS Mashing
http://pipes.yahoo.com
ALL Your RSS Feeds, including: Your Main Sites WEB 2.0 Blogs Flickr Twitter & Facebook YouTube etc…
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If you add more properties, just add them to your “Pipe”…
…If you add more posts to properties you already have, all the
links get created automatically.
THE PIPE DOES ALL THE WORK!
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Let’s Run The Numbers…
6 Web 2.0 Properties 4 Social Media Sites
3 Bookmarking Sites
100 Posts Each = 97,500 Links (Only About ½ Will Be Found By Google)
* These Links Will Be Spread ALL Over Your Network
Take Over Page One!
“But I thought I was only supposed to send 1000 links back to my site!
Won’t 97,500 freak out Google?”
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Nope. (Remember, these are L2L NOT
inbound links to your main site…)
But there’s one last thing…
Double Your Links By Turning Your “Pipes” Feed Into a
FeedBurner Feed…
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The Number of Links DOUBLE, AND…
…You’re Running It Through a Google Property. (Remember, Google Owns FeedBurner!)
Want To Get Downright
SILLY?
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Remember L2L?
Imagine, creating a pipe for your 50 best backlinks. Just follow the same
steps as above and the result will blow your mind
http://pipes.yahoo.com
Add Your Top 50 Inbound Links (According To Yahoo Site Explorer) To a New Pipe…
To Review: Steps to RSS Mashup #1 Add all the RSS links from all of your Web 2.0 properties
to a Yahoo Pipe #2 Grab the RSS of your pipe and submit it to the RSS
directories using Linkbounder #3 Create a new Feedburner Feed from your Yahoo
Pipe RSS #4 Grab the Feedburner RSS and submit it to the RSS
directories using Linkbounder #5 Repeat the process for your top 50 inbound links
RSS feeds
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WARNING! This is Powerful
Stuff…Go Slowly!