the global course empire roadmap - amazon s3 whatever was wrong, and try again deliver your pilot...

Fix whateverwas wrong,

and try again

Deliver your pilotCollect feedback,

case studies and testimonials

Rebuild yourproduct

Map out the minimumviable curriculum to

validate key assumptions

Hire peopleand scale to

support growth

JVs andpartnership

PERIODICALLYRE-LAUNCH

YOUR PRODUCT

Cold trafficand funnels

Test, iterate,optimize

Audiencebuilding

Build your full-scale productGrow your team to supporta launch and student base

Approach JV partners,and get commitmentsto support your launch

Do you knowwhat you

want to teach?

Do you havean audience?

Are you stillinterested in thesubject matter?

Did it gowell?

Are you happy withthe scale of your business,or do you want to grow?

How would youlike to grow?

Getting bored?Want to do

something new?

Did it gowell?

Was theproblem with

the marketing?

Did you fillyour pilot?

Are you readyfor a full-scaleproduct launch?

Are you stillinterested in thesubject matter?

LAUNCH YOUR PILOT

Do you wantJV partners?

LAUNCH YOURFULL-SCALE PRODUCT

Marketresearch

Analyzeyour data

Do you have aclear picture of whatpeople you want?

Fix yourmarketing

The problem iswith your offer;fix or change it

Deliver your full-scale productCollect feedback,

case studies and testimonials

STARTHERE

Yes

No

Neutral

HAPPY

GROW

THE GLOBAL Course Empire ROADMAP

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