the future of social media
Post on 17-Jul-2015
26 Views
Preview:
TRANSCRIPT
Social Media impacts through the value chain
“I am an opinion leader with a robust
knowledge base. I want to demonstrate thought leadership”
Senior Level
“I need channels to market our products
and services”
Marketing
“I want to recruit new employees
and add value for existing ones”
HR
“I want networking tools to create new
business leads”
Sales
“I want to manage expectations and
satisfy our customers”
Customer Service
“I want to know and respond to what the
public is saying about our products and
services”
Public Relations
The future of social media? #iSentia
New Zealand Online Communities
13% of full-time employed
use LinkedIn
24% YouTube users are
in the top AB quintile & 530k are aged
14-24
In the past 6 months the fastest growing
social media platform was Twitter, up
14% 266k visitors
(7.5% of the total population)
36% of smartphone owners
use them for online communities
44% 56% 52% 48% 50% 50% Vs
The future of social media? #iSentia
Hours online in an average day
Source: Internet Trends in New Zealand 2007–2013, Institute of Culture, Discourse & Communication, AUT
0%
20%
40%
60%
80%
100%
2011
Home Work Mobile
2013 2011 2013 2011 2013
< 1
1 to < 2
2 to < 3
3+1419 17
28
03
34
17 8 13
9
04
2122
12
19
15
05
25
42
26
2217
23
18
The future of social media? #iSentia
67% of all active daily users globally are mobile
Globally, there are 699 million active daily Facebook users
469 million of these access Facebook from a mobile device
Mobile devices
are more
important than
desktop access
The future of social media? #iSentia
Photos on social media
1 Facebook, 2 YouTube, 3 MediaBistro, 4 LinkedIn, 5 PinterestInsider, 6 Instagram, 7 Socialbakers.com, 8 Nielsen Online Ratings May 2013, 9 Panasonic via Econsultancy, 10 Digital Media Ramblings (Feb 2013), 11 Tech Crunch (June 2013), 12 Buffer (Oct 2013), 13 Flickr (Y/E 2012), 14 Digital Media Ramblings (Sep 2013) 0 50 100 150 200 250 300 350
350muploaded dailyon Facebook10
200muploaded dailyon Snapchat11
55muploaded dailyon Instagram12
43muploaded dailyon Flickr13
and 5 millionimages are
pinned on
every day14
llllliiooonges aed oe
The future of social media? #iSentia
top related