the future of ppc by scott orth
Post on 27-Jun-2015
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SCOTTORTHInternet Marketing Strategies
The Future of Pay-per-Click
Scott OrthInternet Marketing Consultant
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
The Future of PPC
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
BingHoo!
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Binghoo Campaign Import
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Bing Innovation?
www.ScottOrth.com
Sub-Scoring1) Keyword Relevance2) Landing Page Relevance3) Landing Page User Experience
SCOTTORTHInternet Marketing Strategies
Google Leads the Pack
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Tools and Such
www.ScottOrth.com
Opportunities
Traffic Estimator
Ad Preview Tool
SCOTTORTHInternet Marketing Strategies
Lesser-Known Options
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Dimension Reporting
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Contextual Targeting
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Rule Automation
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Website Optimizer
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Long Titles
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Long Titles
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Scott OrthInternet Marketing and Business Consultant
Contact
Scott.orth@gmail.com
www.ScottOrth.com503.888.9381
www.ScottOrth.com
THANK YOU!
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