the future of ppc by scott orth
DESCRIPTION
Part of The Future of Search speaker panel at Innotech Oregon's eMarketing Summit 2011. Speaker panel sponsored by SEMpdx.TRANSCRIPT
SCOTTORTHInternet Marketing Strategies
The Future of Pay-per-Click
Scott OrthInternet Marketing Consultant
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
The Future of PPC
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
BingHoo!
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Binghoo Campaign Import
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SCOTTORTHInternet Marketing Strategies
Bing Innovation?
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Sub-Scoring1) Keyword Relevance2) Landing Page Relevance3) Landing Page User Experience
SCOTTORTHInternet Marketing Strategies
Google Leads the Pack
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SCOTTORTHInternet Marketing Strategies
Tools and Such
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Opportunities
Traffic Estimator
Ad Preview Tool
SCOTTORTHInternet Marketing Strategies
Lesser-Known Options
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SCOTTORTHInternet Marketing Strategies
Dimension Reporting
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SCOTTORTHInternet Marketing Strategies
Contextual Targeting
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SCOTTORTHInternet Marketing Strategies
Rule Automation
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SCOTTORTHInternet Marketing Strategies
Website Optimizer
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SCOTTORTHInternet Marketing Strategies
Long Titles
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SCOTTORTHInternet Marketing Strategies
Long Titles
www.ScottOrth.com
SCOTTORTHInternet Marketing Strategies
Scott OrthInternet Marketing and Business Consultant
Contact
www.ScottOrth.com503.888.9381
www.ScottOrth.com
THANK YOU!