the future of connected thinking, portland digital marketing conference 2013
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Part I.
The Future of Connected Thinking.
PDX Digital Marketing Conference #pdxdmc
JUNE 19, 2013
Hi!
2
Quinn SimpsonUX Director
Nicki VanceUX Designer
cars
running math
hates cilantro
cognitive science
has a twin
+Citizenwww.pluscitizen.com @pluscitizen
Agenda
1:30 - 4:30pm
Part I. The Future of Connected Thinking
Quick Break
Part II. Connected Data
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Citizen, Inc.
4
Game-changers
5
In the last 20 years...
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Be Proactive, Not Reactive
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p h o t o b y x - r a y d e l t a o n e
Speculation
8
Connected Thinking
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T E C H N O L O G Y I N D U S T R Y
U S E R
Con!icting
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Technology
User
Industry
Aligned
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Technology
User
Industry
Future of... Exercise
Economy
Environment
Government
Technology
Humanity
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History Lessons
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Social Spectrums
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Print - Web 1.0
Traditional Web 2.0 - Now
Future
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The Future
Meet Jane’s Family
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2023
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Marketing Opportunities
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Future Trends
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Broadband Everywhere
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Broadband Everywhere
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Convergence
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Voice Communication Moving Image Computing Games
NetworkedDecentralization
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Platformi"cation29
Mass Customization30
Mass Customization
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Internet of You
TweetPee by Huggies
QR Code covered Pajamas
by Smart PJ
Interactive Rich Media
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Interactive Rich Media
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Phygital
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BEFORE AFTER
Your Digital Footprint
Your Physical Environment
YOU YOU
Access Not Ownership
Marketing Opportunities
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What’s the next step?
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Part II.
ConnectedData.
PDX Digital Marketing Conference
JUNE 19, 2013
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Connected Thinking.
TECHNOLOGY INDUSTRY
USER
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Jane.
Broadband Everywhere
Decentralization
Platformi!cation
Convergence
Interactive Rich Media
Mass Customization
Phygital
Access over Ownership
Trends.
BIG DATA
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BIG DATA
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[big-dey-tuh]
a collection of data sets so large and complex that it becomes difficult to process using on-hand database
management tools.
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LOCATIONDATA
100-500Megabytes
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
ASTRONOMICALDATA
140 TerabytesPer Day
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
44
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
44
BIG DATA
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
45
BIG DATA
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
46
LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
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LITTLE DATA
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LITTLE DATA
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[li-tl dey-tuh]
what we know about an individual, his or her specific behaviors.
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?BIG
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DATA<DATALITTLE
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101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
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101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110101100111010110010110010101010011001010100110100110
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BIG DATA LITTLE DATA
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BIG DATA LITTLE DATA
HealthCare
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BIG DATA LITTLE DATA
HealthCare
Health& Wellness
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Citizen C3PO
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This system will backfire intheir faces!!!“
“Apr 2013
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Sounds like slavery.““
Apr 2013
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Body Nazis.““
Apr 2013
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"Humans don’t just use data to learn about themselves, but
rather, use data to construct the stories that they tell themselves
about themselves.”Jenny Davis - Cyborgologist
““
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LOCATIONDATA
100-500Megabytes
CITY TRANSITSCHEDULE
500 Megabytes to4 Terabytes
CITY’S HOMEENERGY USE
100 Terabytes
PARTICLEPHYSICS
500 PetabytesPer Day
PURCHASEHISTORY
100 Terabytes to5 Petabytes Per Day
ASTRONOMICALDATA
140 TerabytesPer Day
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
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IdentitySelf-View
BehaviorLittle Data
TrendsBig Data
Exercise.
Where will you take this?
Where will you take this?
Nicki Vance
Quinn Simpson
Citizen, Inc.
@pluscitizen
2001 NW 19th Avenue, Suite 105
Portland, Oregon 97209
pluscitizen.com
Thank You.
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