the four components of holistic marketing

HOLISTIC MARKETINGThe Four Components

A Wider Perspective:

Holistic marketing believes that “everything

matters”

The belief is that everything should be

looked at from a broad and integrated

perspective

It considers all the various

stakeholders

When the resources of an organization move

towards a common objective, survival is easier in the hyper-

competitive marketplace

Compiled by author from source: projectguru.in

Four Main Components:

Holistic Marketin

g

Internal Marketing

Relationship

Marketing

Integrated

Marketing

Socially Responsib

le Marketing

You can think of this as different levels, physical, emotional, mental and spiritual

All human beings are multi-dimensional

We have conscious and unconscious aspects, rational and irrational aspects

Compiled by author from source: thedma.org

Internal MarketingTreating Employees Like Customers

Internal Marketing:

Helping employees make a powerful and emotional

connection to the products and services of the

business:

Employees are internal customers; their satisfaction is key to achieving the goals of customer satisfactionBuilding a skilled and self-motivated workforce, where everyone understands the philosophy towards customer satisfactionSeeks to maintain harmony among various marketing functions and between other departments

Compiled by author from source: projectguru.in Image Source: Google Images

Integrated MarketingCreating a Unified Experience

Integrated Marketing:

Unified &

Seamless

Sales promotion

Advertising

Public relations

Direct marketing

Social media

Based on the proposition that rather than utilizing individual marketing activities, create one integrated

marketing program

The program seeks to communicate and deliver better value for customers

It is about designing an effective marketing mix, executed well, to derive

synergy

Compiled by author from source: projectguru.in

Relationship MarketingBuilding Lasting Relationships

Relationship Marketing:CustomersEmployeesSuppliersFinancial institutionsRegulatory

bodies

Building long-

lasting relationships with various parties

connected to a

business

Including:

Maintain regular contact

Keep reminding everyone of the brand

Repeat purchases demand a strong relationship

Enhancing relationships over time

Compiled by author from source: projectguru.in Image Source: Google Images

Socially Responsible MarketingResponsibility is not only limited to customers

Socially Responsible Marketing:

Marketing should

consider:

Ethics

Society

Laws

Environment

Marketing activities which are economically profitable but socially harmful are restricted Marketing should not adopt an irresponsible behavior towards the societyIncreasing popularity of corporate social responsibility activities

Compiled by author from source: projectguru.in Image Source: Google Images

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T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

SOURCES CITED:• Agarwal, Ankita. "Concept of Holistic Marketing." Knowledge Tank. N.p.,

23 Oct. 2012. Web. 22 Nov. 2016. <https://www.projectguru.in/publications/concept-of-holistic-marketing/>.

• "Integrated Marketing Definitions." Thedma.org. N.p., 2016. Web. 28 Nov. 2016. <https://thedma.org/membership/member-groups-communities/integrated-marketing-community/integrated-marketing-definitions/>.

• "Principles of Marketing: Fourth European Edition." Pearson:. N.p., 2005. Web. 22 Nov. 2016. <http://s1.downloadmienphi.net/file/downloadfile8/148/1372857.pdf>.