the downtown tucson partnership then & now€¦ · the downtown tucson partnership then &...

ThegoalofDowntownTucsonPartnership,Inc.(DTP)istoactasacatalystfortheredevelopmentofdowntownTucson,creatingavibrantandsafedowntownwhilegrowingsmallbusinessandincreasingthenumberofpeoplewhochoosetovisitandliveintheurbancenter. DTP,formerlytheTucsonDowntownAlliance,isanon-profit,501(c)(6)corporationcreatedin1998toimplementtheservicesofthedowntownbusinessimprovementdistrict*(BID).BusinessleadersrecognizedaneedtofocusonmakingdowntownTucsonasafeandcleanareaforbusinessownersandvisitors. ActivitiesandexpendituresaregovernedbyadiverseBoardofDirectors,comprisedofDowntownpropertyownersandbusinesses,representativesofsurroundingneighborhoods,leadersofnon-profitstakeholders,andrepresentativesoftheDTP’sprimarypartner,theCityofTucson.AdvisoryCommitteesoftheBoardofferaforuminwhichthediversestakeholdersandcommunityatlargeprovidetheirinput. DTPpartnerswithseverallocalorganizationsthatareinvolvedwithorbenefitfrompromotingDowntownanditsdevelopmentincludingTREO,MTCVB,ChambersofCommerceandothers. Thereare1400similarPartnershipsacrosstheU.S.providingmaintenance,security,parking,advocacyandmarketing.Fundingstructuresforeachonevaries,butthegreatmajoritydohavebothpublicandprivatefunding. InadditiontoBIDfunding,bothPimaCountyandtheCityofTucsoncontributeamountsequivalenttoapercentageofwhattheywouldoweundertheBIDiftheywereprivatepropertyowners.PimaCountymaybeincreasingtheirpaymentsthisfiscalyear,but

thoseincreaseswillstillonlyreach25%ofthetotalamountofCountyBIDassessmentsifallCountybuildingswereincluded.Countyfundinglastfiscalyeartotaled$15,531.76. Duetobudgetconstraints,fromJuly2007throughJune2012theCityofTucsonwillhavecutatotalof$624,282,or31%,fromthePartnership’sESA,orCityBID,contract.ThisseriouslyreducesDTP’sabilitytomeetitsclean

andsafe,marketing/PR,advocacy,festivalandeconomicdevelopmentobligations.Eveninthefaceofthesedrasticcuts,DTPhasrestructuredandretooledoperations.InorderforDTPtofulfilltheirmissionandservedowntownTucsonthisgapinfundingmustbeaddressed.ThroughgoodmanagementandboardleadershipDTPwas

abletostabilizeandsupportthe$125Mofcapitalinvestedindowntowninthelastyear.HoweverthePartnershipcannotcontinuetomoveforwardwithoutdiversifyingfundingandprocuringinvestmentfromtheprivatesector. Instrategicallyimplementingtheseconcepts,theleadershipofDTPhasengagedinaFeasibilityStudy.TheStudyisdesignedtodeterminewhetherstakeholdersandcommunitymembersaresupportiveoftheplansforresourcedevelopmentforlargerscaleinvestmentinDowntownTucson.

THE DOWNTOWN TUCSON PARTNERSHIP THEN & NOW

*A business improvement district (BID) is a defined area

within which businesses pay an additional tax or fee in order

to fund improvements within the district’s boundaries. BIDs

provide services, such as cleaning streets, providing security,

making capital improvements, construction of pedestrian and

streetscapeenhancements,andmarketingthearea.Theservices

provided by BIDs are supplemental to those already provided

bythemunicipality.BIDshavebeenpublicprivatepartnerships

sincethemid-90’s.

Photo credit: David Smith

VisionDowntownTucsonisthemostdynamicurbancenterintheSouthwest,andisTHEcenterforthearts,commerceandentertainment,andcelebratesthehistoryandculturalheritageoftheregion.

MissionTheDowntownTucsonPartnershipchampionsacompetitivebusinessenvironment,theintegrationofTucson’seconomic,socialandculturalprosperity,principlesofurbanism,andthedifferentiationofDowntowninthemarketplace.

MISSION & VISION OfDOWNTOWN TUCSON PARTNERSHIP

Maintenance & SecurityThe‘PurplePeople’arethefriendlySecurityandMaintenanceAmbassadorsoftheDowntownTucsonPartnership.

TheSecurityAmbassadorspatrolDowntownTucson18-20hourseachday,providingassistanceasneededtovisitors,businessesandDowntownworkers.TheyactastheeyesandearsfortheTucsonPoliceDepartment,providingavisualdeterrenttocriminalbehavior.

TheMaintenanceAmbassadorsprovidepower-washingofDowntownsidewalks,fast-responsegraffitiremoval,sweepingandlitterpickup,treetrimming,landscaping,andmaintenanceoftheDowntownflowerpots.

Economic DevelopmentCurrentlyDTPservesasaresourceforbusinesseslookingtomoveintoDowntownTucsonbyproviding

informationonavailablesites/buildings,providinga‘roadmap’throughthedevelopment/relocationprocess,andresearchingotheravailablefundstoincreasedevelopmentdowntown.

Marketing ThroughsupportandcoordinationoffestivalsandeventshappeningDowntown,creationofanewcuttingedgewebsite,andimagemarketingandbranding,DTPencouragesnewvisitorsfromtheareaandregiontospendmoretimeanddollarsdowntown.DTPalsoservesasaninformation‘clearinghouse’toencouragenewbusinessandrelocationtoDowntown.

Advocacy DTPfunctionsasanofficialpublicrepresentativeofthedowntowncommunity,providingrepresentationtogovernmentandotheragenciesthatpromulgatepublicpolicythatimpactsDowntownTucson.

CHALLENGE: IT’S WORKING, AND THE COMMUNITy WANTS MORE!

In spite of severe funding cuts DTP has maintained and even expanded services to downtown.DTP currently provides the following services for a safe, clean and convenient Downtown:

Rialto Block - Before Rialto Block - After

PROPOSED CAMPAIGN PLANS fOR fy 2011-2012

Benefits to Downtown and the Community at Large

• Landscape&Maintenance(formoreareasofdowntown)

• CapitalImprovements(beautification&restorationofstreetsandproperties)

• Marketing&PromotionofDowntown(increasedroleinFestivals&Events,brandcampaign)

• EconomicDevelopment(bringmorepeopledowntowntolive,work,shopandplay)

DowntownTucsonPartnershiprecognizesthatasubstantialresourcedevelopmentcampaignwillneedtobeundertakentorecognizethefullpotentialofthePartnership.Withoutprivatefunds,onlypubliclyfundedprojectscanbeimplemented,andpublicfundsarebecominglessandlessreliable.Thereissimplytoomuchpotentialandmomentumindowntowntonotpursueadditionalfundingtoexecutethevisionsharedbysomanyfordecadesnow.Wemustsupporttheeffortstorevitalizeourdowntown.

OPPORTUNITy: WHAT DOWNTOWN TUCSON PARTNERSHIP WOULD LIKE TO DO

DTP is contemplating a fund development campaign to raise resources for the following services to support and complement their current work. These

monies raised would be over and above the current operating budget.

The Screening Room - Before The Screening Room - After

Options Being Explored to fund This Work:

Expand the Business Improvement Districttoincludeallthosewho aren’tcurrentlyparticipating

Membership Modelathree-tierduesstructuresoinclusivityisstillprovided

Individual and Corporate Supportviataxdeductiblegiving

Event Revenuesfromticketsalesandsponsorships

GrantsfrombothPublicandPrivatesources

BOARD Of DIRECTORSChair LisaLovallo,VicePresident CoxCommunicationsVice-ChairElect FletcherMcCusker,Chair/CEO ProvidenceCorporation/TREOSecretary NancyLutz,BoardMember TucsonPimaArtsCouncilTreasurer JohnO’Dowd,TaxManager O’DowdKeeganLinscott&KenonPC

DonBourn ChiefExecutiveOfficer BournPartnersJanCervelli Dean UofArizona-CollegeofArchitectureStaceyCollins DevelopmentandITDirector AbbyOfficeCentersMichaelCrawford Partner Mesch,Clark&RothschildP.C.BethDell ManagingDirector BeowulfAlleyTheatreCompanyDarrylDobras President DBDInvestmentsRandiDorman Chair MuseumofContemporaryArtSusanGamble Owner SantaTheresaTileWorks BoardMember WAMOKarenGreene NeighborhoodActivist DNARCKevinHeath BusinessBankingManager WellsFargoLarryHecker Principal Hecker&MuehlebachChuckHuckelberry Administrator PimaCountyJohnHumenik PublisherandEditor ArizonaDailyStarMarkIrvin ViceChairperson RioNuevoDistrictBoardRogerKarber Partner DiamondRockVenturesMikeKasser CEOandFounder HolualoaCompanyMaricellaSolisdeKester DirectorofFinancialDevelopment YWCAMikeLetcher CityManager CityofTucsonSteveLynn VicePresident TucsonElectricPowerCo. UniSourceEnergyCorp.JillMadden FounderandCo-owner MaddenMediaOmarMireles ExecutiveVicePresident HSLAssetManagementReneeMorton Owner HomeStyleGalleriesRickMyers Member,BoardofDirectors SouthernArizonaLeadershipCouncilColleenNiccum VP,Communications&ExternalAffairs RaytheonRichardOseran Owner HotelCongressSteveQuinlan Chairman LongRealtyTravisReece Owner 47ScottWalterRichter AdministratorofCorporatePublicAffairs SouthwestGasRonSchwabe Owner PeachPropertiesJohnSedwick ExecutiveDirector FourthAvenueMerchantsAssociationCraigSumberg ExecutiveDirector FoxTucsonTheatreMargoSusco Owner HydraLeatherandMoreLeslieTolbert VicePresidentforResearch, UniversityofArizona GraduateStudies,andEconomicDevelopmentBobVint Architect/Principal Vint&AssociatesArchitectsTomWarne ManagingPartner JLInvestmentsAdamWeinstein Partner GadsdenCompany

Ex OffICIO DIRECTORSRobertoBedoya ExecutiveDirector TucsonPimaArtsCouncilRichardElias Supervisor PimaCountyBoardofSupervisors, District5MichaelHammond PresidentandManagingShareholder, BusinessDevelopment PICOR FinanceCorporationGaryHayes ExecutiveDirector RegionalTransportationAuthorityBillHolmes ChiefOperatingOfficer ChamberofCommerceSiSchorr Partner,Lewis&Roca ADOT,PimaCountyRepresentativeMichaelKeith CEO DowntownTucsonPartnershipSteveKozachik TucsonCityCouncil Ward6MarilynRobinson President TucsonIndustrial DevelopmentAuthorityReginaRomero CouncilMember TucsonCityCouncil,Ward1RonShoopman President SouthernArizonaLeadershipCouncilJonathanWalker PresidentandCEO MCTVB

Proposed Campaign Goals for 2011/2012 to increase productivity and viability of The Partnership is $900,000 over and above current funding levels.

Approved Operating Budget for 2011/2012Thecurrentapprovedannualoperatingbudgetis$1.5M,andthoserevenuesarederivedfromthefollowingsources:

•BIDFees(BusinessImprovementDistrict)•ContractsfromCityandCountytoprovide:

o ManagementandMaintenance ofParkingFacilities

o Clean&Safe(‘PurpleShirt’ambassadors/ security,powerwashing,streetsweeping, landscapemaintenance)

o MarketingandPromotion

The Goals for the additional $900,000 include:

DTP Capacity Building $85,000(ServeasthehubforallDowntownrelatedinformation,brandingofDTP,Foundation/501(c)3creation,revolvingloanfundestablishment,increasedadvocacyfordowntown)

Marketing/Promotion/Economic Development $125,000(Festivals&Events,MarketResearch&Programming,NationalMediaBuys,Partnership/Collaborations)

Operations $130,000(Increasedlandscapemaintenanceandstreetscape,professionalstaffingforplanning,marketing,economicdevelopment)

financial Stability $110,000(Workingcapital,debtretirement)

Capital Improvements $450,000(Façadematchinggrantprogram,TooleAvenueImprovementProject,underpassmaintenanceandimprovement,graffitiabatement)

Downtown Tucson Partnership is a key

factor in the growth and revitalization of

downtown. After 13 years big things are

finally happening and private investment

is the key to more stable, efficient and

meaningful change.