the consumer consulting board at mrs online research congress

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The Consumer Consulting Board: How Online Customer Communities will reshape your business (by Thomas Troch and Sébastien Van Laere) at the MRS Online Research Congress in London (UK) on Thursday January 17, 2013.

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@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

Insighting

Developing

Optimizing

Implementing

Business

Objectives

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

CHOOSING YOUR

Pilot Project

@thomastroch @sebastienvl

@thomastroch @sebastienvl

Conversations from external stakeholders

Co

nve

rsa

tio

ns fro

m in

tern

al sta

ke

ho

lders

Proud

company

Conversation

company

Boring

company

Adored

company

Communication is key!

@thomastroch @sebastienvl

Internal

@thomastroch @sebastienvl

Internal

@thomastroch @sebastienvl

Internal

@thomastroch @sebastienvl

Internal

@thomastroch @sebastienvl

@thomastroch @sebastienvl

External

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

It’s an EVOLUTION,

not a REVOLUTION!

@thomastroch @sebastienvl

Sharing

IS caring

@thomastroch @sebastienvl

@thomastroch @sebastienvl

@thomastroch @sebastienvl

www.insites-consulting.com

New York – London – Ghent – Rotterdam – Timisoara

thomas@insites-consulting.com

sebastien@insites-consulting.com

www.insites-consulting.com

New York – London – Ghent – Rotterdam – Timisoara

thomas@insites-consulting.com

sebastien@insites-consulting.com

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